Tag: corporate marketing

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Who Hires and Manages the Content Marketing Agency—Corporate Marketing or the Business Unit?

Thursday, August 31st, 2017 by Stacy

Like many creative services companies, the Content Bureau works with tech and financial services companies that have corporate marketing departments wielding lots of centralized control; and we also work with companies that are almost completely decentralized—where the individual business units can produce whatever marketing content they want. Which of these organizational structures leads to the […]

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