Starting (or reviving) a B2B customer case study program is often easier than keeping one going. You know two or three perfect customers, and they’re eager to help. You and your case study writing team breeze through the interview, drafts, and approval process. It’s awesome. The boss is thrilled. Your new BFFs in the field […]
Read our blog post for our friends at Crowded Ocean and learn the five essential contributors to success that can make customer reference programs for emerging companies more effective.