Dear Maira, Is it OK if I call you Maira? Because I love you so. I love Benjamin Franklin’s fur hat, and your paintings of the hole punches and rubber bands and cherry trees, the one with the sea of flags and the one with Herman Melville eating a fried egg. I love all the […]
When you consider an event with the scale and reach of the Olympic Games, you can be sure the branding stakes are high. Every host city strives to forge a distinctive identity, while honoring and respecting more than a century of modern games. Easier said than done? You got that right. The London […]
When a marketing manager works with a designer, great communication is essential. Many of your designer’s questions are automatically answered if your company has clear branding guidelines—including logo, templates, and color schemes. But there’s always room for design creativity, and that often involves choosing the right imagery to tell your story. Let your designer know: […]
Sometimes we copywriter people need to be put in our place. INFORMATION IS BEAUTIFUL does it.
Calling trends is classic chicken-egg stuff: does a tendency only become a trend when one labels it so? The line is thin and grey enough that by the time most trends are “predicted,” they’re actually simply being reported. But the stakes are low here, so let’s play pundit. Over the years, I’ve gone through a […]