Tag: Direct appeal letters

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Dear Santa Redux

Friday, November 26th, 2010 by Lisa Zuniga

We all love our holiday traditions, be they Black Friday sales, polishing up the menorah, or, as in my household, trudging into the Bureau of Land Management forest up in the foothills to find the perfect tree, only to forget the tree-cutting permit and get the truck stuck in the icy mud. As dedicated traditionalists, […]

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How to Write a Great Letter to Santa

Tuesday, November 24th, 2009 by Lisa Zuniga

Crafting a compelling direct appeal letter is all about timing, tone, and attention to detail. Take your basic Letter to Santa. Sure, you could crank it out on mom’s PC to show St. Nick how clever you are (and, therefore, worthy of his attention) by: Ramping your wish list up visually with your fave font, […]

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