Tag: eBooks

FacebookTwitterLinkedInGoogle+Email
RSS

How to Create All Your Marketing Program Content At the Same Time (Quickly, Cost-Effectively, and with No Drama)

Tuesday, November 1st, 2016 by Stacy

Yes! This is possible! It’s all about bundling. Our clients—ambitious marketers at large B2B technology and financial services companies—tend to use us for the “hard stuff.” These days, the “hard stuff” isn’t just the long stuff, it’s a bundle of marketing program assets that work together to nurture our clients’ customers along the buyer’s journey. […]

Tags

, , , , , , , ,

Posted In

Beyond the Style Guide, How to Write a Great…

Related posts

FacebookTwitterLinkedInGoogle+Email
RSS

How to Stretch Your Marketing Budget

Wednesday, June 8th, 2016 by Allison

We love to give our clients what they want, and sometimes that means coming up with creative ways to help them do more with a smaller budget. To help clients spend less, we’ve found ways to modify the asset format, change the approach (they do more work—we do less), or decrease the number of drafts […]

Tags

, , , , ,

Posted In

Beyond the Style Guide, The Business of Copywriting

Related posts

FacebookTwitterLinkedInGoogle+Email
RSS

What Is an eBook?

Monday, May 12th, 2014 by Stacy

eBooks are hot, hot, hot in B2B marketing right now. But what IS an eBook? The definition is broad, for sure. Here’s what we’ve seen, and what we think works best—from content to format.

Tags

, , ,

Posted In

The Business of Copywriting

Related posts

FacebookTwitterLinkedInGoogle+Email
RSS

How to Create a Great B2B eBook

Wednesday, February 12th, 2014 by Lauren

B2B eBooks are in vogue–and starting to replace longer B2B marketing white papers. (I haven’t written a white paper of more than eight pages in ages.) Are marketers just calling “white papers” eBooks? Maybe. Is there anything wrong with that? Yes and no. Readers may have more patience with an eBook than a white paper. […]

Tags

, , ,

Posted In

How to Write a Great…

Related posts