You’ve got barrels of data. A dense 15-page whitepaper. Reams of statistically significant survey results. Presentations stuffed with charts and graphs. Content is not the issue; making it accessible and digestible is your challenge. Content distillation—the creation of bite-sized or snackable content—involves paring down content to the vital message, giving busy readers the high-level takeaways […]
Content Bureau clients are a diverse set, ranging from global tech marketers to venture capitalists, and we take genuine pleasure in getting to know them through email, conference calls, and in-person meetings. It’s a rare project that doesn’t start with a kick-off call, and it’s during these calls that everyone will toss around a few […]
For millennia, members of families—blood and work—lived mostly in the same area and were impacted considerably when one of their own struck out for distant pastures. But now that we’ve become wedged in the ethereal arms of technology, distance is a snap to negotiate. Electronic devices make it almost too convenient to move all forms […]
Have you heard of the International Day for Sharing Life Stories? It’s May 16th, the day that Pulitzer Prize-winning Studs Terkel—known best for his oral histories of everyday Americans—was born. It’s a day to celebrate the power of telling personal stories as a way to build community—any community, from rural to corporate. Personal stories—first-person stories […]
One of my ongoing projects is editing a series of articles, each written by one author but incorporating feedback from several teams. Instead of the conventional email-and-Word approach, we set out to use a cloud-based collaboration tool built for speed and simplicity. The tool would let us avoid endless email chains, conflicting sets of feedback, […]
When those pesky demons get into the phone, the results are both embarrassing and (for once, literally) laugh-out-loud funny.
Word lovers from various fields–marcomm, design, philanthropy, venture capital, and entertainment PR–tell us about the overused words they can’t live without, no matter how much they’d like to.
An ingenious teacher uses a UN-sponsored online game to teach grammar–and philanthropy.
As our fingers fly across our smartphones, we’ve developed a shorthand way to dash off messages without spending too much time on the finer points of spelling and grammar. “C U later” and “gr8” substitute for actual language when we’re communicating via the small screen. Makes you wonder what the great writers would have done […]
From The New York Times, December 24, 2009: “A picture caption with an article in some editions on Tuesday about continuing transportation problems after the weekend snowstorm misidentified the location of a pile of slush in the Bronx. It was on Fordham Road, not Fordham Avenue.” Anyone else share my love of journalism corrections—especially fabulously […]