If you’ve ever flown Southwest Airlines, you know that their corporate image is about having fun and embracing the inner goofball, while seriously and professionally moving you from point A to B. Witness the singing flight attendants, the gate agents that crack bad jokes, and the former CEO who challenged a competing exec to an [...]
Posts Tagged ‘executive communications’
Executive Blogs Need to Mix It Up to Lure Readers
The problem with CEO blogs, said marketing guru Seth Godin several years ago, is that they rarely have the qualities that make for engaging reading: candor, urgency, timeliness, pithiness, and controversy. “Does this sound like a CEO to you?” Godin asked. Well, no—for the most part, executive blogs are pure vanilla, and at worst, simply [...]
Speech-Crafting Lessons from the White House
Regardless of where you fall on the political spectrum, it’s hard to deny that President Obama has brought powerful speech-giving back to the White House. Much of the credit goes to Obama himself. The award-winning author is heavily involved in the drafting of his speeches—and packs a punch with his delivery. It is also clear [...]
