Tag: field marketing

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Sorry, No, That’s Not What You Mean At All

Friday, October 26th, 2012 by Lisa Stonestreet

Your Highness: I’m not much of a writer but, like so many of your loyal subjects, I have a job that often requires me to write. I want to be professional—and avoid embarrassing mistakes. I need an on-call editor. Or at least a cheat sheet. Please help! My dear Subject, Ah, English! Constantly changing, constantly […]

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Ask the Grammar Queen

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Yin and Yang in Marketing Planning

Wednesday, October 12th, 2011 by Client Valerie Ashe, Sr. Manager, Americas Field Marketing, Autodesk

Practice and patience are required to get the most from yoga training—and when integrating sales feedback and processes into a marketing plan. The end result for committing fully to both: Healthier mind and body, and healthier sales and marketing results.

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Client Posts, Partner Posts

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The Need for Seed

Friday, May 27th, 2011 by Client Valerie Ashe, Sr. Manager, Americas Field Marketing, Autodesk

I chuckled when I read the “June To-Don’t List” in my June 2011 issue of Health magazine. Topping the list: growing your own food. The snippet explains, “We’re all for knowing where your eats come from, but it’s OK to let those who are good at growing things get their hands dirty if you’re better […]

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Client Posts, Off Hours

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How to Write a Great Sales Playbook

Tuesday, July 13th, 2010 by Lauren Gudath

Like cars and movie stars, different types of marcomm assets fall into and out of fashion. Really long white papers? They’re so Hummer. Customer case studies? A perennial favorite, like Harrison Ford. Sales playbooks? Very hot at the moment. Why? In a tough economy, it’s only natural that smart marketers are placing more emphasis on […]

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