Tag: fonts

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Typography Tenets: More Design Tips for Non-Designers

Friday, March 18th, 2011 by Todd Nocera

You’ve worked hard to create a singular voice; visual focus is just as important. Here are some quick guidelines to avoid common font mistakes and help keep your docs looking pro.

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Crash-Up on the Highway to Helvetica: the Gap Logo Flap

Friday, October 15th, 2010 by Alicia Springer

Helvetica is the hip font. So why was it such a crime when the Gap tried to eat lunch with the cool kids?

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Beyond the Style Guide

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On the Importance of Font Selection

Thursday, July 22nd, 2010 by Todd Nocera

Cleveland Cavaliers’ coach Dan Gilbert was understandably upset when Lebron James snubbed his hometown. He pulled no punches in his very public letter to Cavs fans, posted front and center on the team page on nba.com. Except when he chose to typeset his post in the most mocked font of all time: Comic Sans.

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