You’ve worked hard to create a singular voice; visual focus is just as important. Here are some quick guidelines to avoid common font mistakes and help keep your docs looking pro.
Helvetica is the hip font. So why was it such a crime when the Gap tried to eat lunch with the cool kids?
Cleveland Cavaliers’ coach Dan Gilbert was understandably upset when Lebron James snubbed his hometown. He pulled no punches in his very public letter to Cavs fans, posted front and center on the team page on nba.com. Except when he chose to typeset his post in the most mocked font of all time: Comic Sans.