Tag: global marketing

FacebookTwitterLinkedInGoogle+Email
RSS

New Study Proves That Success is Exciting, Contagious

Friday, February 4th, 2011 by Alicia Springer

One of our job perks is occasionally to be swept up in “coattails excitement.” Our clients often call on us for help when they’ve got big things brewing—they’re launching a new product, expanding into a new market, or presenting a new idea that’s tricky to explain (or all of the above, as in the case […]

is a member of the Content Bureau editorial team.

Tags

, , , ,

Posted In

Client Posts

Related posts

FacebookTwitterLinkedInGoogle+Email
RSS

Bring Local Flavor to Your Marketing Campaigns With Transcreation

Thursday, January 6th, 2011 by Partner Stephanie Engelsen, Marketing Director, Acclaro

How do you ensure that your campaign maintains the impact of the original without having to launch new creative in each market? This is where marketing “transcreation” comes into play. Transcreation is a freer form of translation, closer to copywriting. The result is a text that’s linguistically and culturally adapted for specific countries and/or regions, be it for Latin America, Africa, Europe or even local U.S. Hispanic markets.

Tags

, , , , ,

Posted In

Partner Posts

Related posts