Tag: graphics

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Vector or Raster = Huh?

Wednesday, March 22nd, 2017 by Michelle

You’ve received a request for a vector logo file from the Content Bureau’s graphic designer. If you’re confused about what that means, and about the difference between image file types, you’re not alone. Let’s chat about these two image file types—vector and raster—and discuss how each is used for various marketing collateral. Vector Files Vector […]

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Maira Kalman: A Love Letter

Friday, June 29th, 2012 by Lisa S.

Dear Maira, Is it OK if I call you Maira? Because I love you so. I love Benjamin Franklin’s fur hat, and your paintings of the hole punches and rubber bands and cherry trees, the one with the sea of flags and the one with Herman Melville eating a fried egg. I love all the […]

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Edward Tufte: An Appreciation

Wednesday, March 7th, 2012 by Lisa S.

What you business types have always secretly suspected about writers and designers is true: We sit around in cafés all day, peering into our laptops and muttering to ourselves. Sometimes we take breaks to play Words With Friends, or to drink coffee and mutter to each other. All that muttering? Sometimes it’s about the joys […]

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Why Infographics Work

Friday, January 13th, 2012 by Masha

Infographics are a powerful design tool. They soar into a realm where bar charts, pie charts, and raw data can never travel: instantaneous emotional connection. Let’s look at an example from USAID (below). At first glance, the poster’s strong symbols and clear typography lead us in and boldly declare the theme of the story. The […]

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When a Thesaurus is Not Just a Thesaurus

Friday, April 22nd, 2011 by Alicia

A good thesaurus not only helps you find the right word, it helps you navigate your train of thought. Here’s a great online thesaurus that a word lover could get lost in.

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The Word Lovers' File

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How to Write an Edgy White Paper

Friday, April 15th, 2011 by Ruth

Ho-hum. Another white paper. Most clients struggle to turn this staple of the high tech industry into something exciting, engaging, and most important, actually read. An edgy white paper is refreshing. Challenges your thinking. Shows true zeal. We’ve written hundreds of white papers. Though often few and far between, the edgy ones are my favorite. […]

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Keywords Can Help Your Designer Choose the Perfect Imagery

Thursday, October 28th, 2010 by Masha

When a marketing manager works with a designer, great communication is essential. Many of your designer’s questions are automatically answered if your company has clear branding guidelines—including logo, templates, and color schemes. But there’s always room for design creativity, and that often involves choosing the right imagery to tell your story. Let your designer know: […]

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The Ultimate Whiteboard Chart

Thursday, June 24th, 2010 by Alicia

We tip our caps to a master of the visual interpretation of data, Tom Wujek of Autodesk, who manned the whiteboard at the ultra-brainy Singularity futurism conference in the spring of 2010.

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Context Between Content: The Importance Of White Space

Tuesday, June 22nd, 2010 by Todd

You may have heard the proverb: “Do not speak unless you can improve the silence.” When it comes to design, silence is the empty—or negative—space in your layout.

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Living on the Grid: Design Tips for Non-Designers

Tuesday, May 18th, 2010 by Todd

When it comes to design, there are a few simple principles you can follow to vastly improve the results. One such guideline is the grid-based layout.

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