Dear Maira, Is it OK if I call you Maira? Because I love you so. I love Benjamin Franklin’s fur hat, and your paintings of the hole punches and rubber bands and cherry trees, the one with the sea of flags and the one with Herman Melville eating a fried egg. I love all the […]
What you business types have always secretly suspected about writers and designers is true: We sit around in cafés all day, peering into our laptops and muttering to ourselves. Sometimes we take breaks to play Words With Friends, or to drink coffee and mutter to each other. All that muttering? Sometimes it’s about the joys […]
Infographics are a powerful design tool. They soar into a realm where bar charts, pie charts, and raw data can never travel: instantaneous emotional connection. Let’s look at an example from USAID (below). At first glance, the poster’s strong symbols and clear typography lead us in and boldly declare the theme of the story. The […]
Ho-hum. Another white paper. Most clients struggle to turn this staple of the high tech industry into something exciting, engaging, and most important, actually read. An edgy white paper is refreshing. Challenges your thinking. Shows true zeal. We’ve written hundreds of white papers. Though often few and far between, the edgy ones are my favorite. […]
Absolutely! I agree with our earlier post, Ideas Without Words—or Pie Charts. Information is beautiful in charts like Caffeine and Calories. I would use this or a similar treatment each and every time the client says: “Designer, go forth with this here unlimited budget and a whenever deadline, and just… CREATE!” Alas, the world of […]
Sometimes we copywriter people need to be put in our place. INFORMATION IS BEAUTIFUL does it.