Tag: headlines

FacebookTwitterLinkedInGoogle+Email
RSS

How to Write an Award-Winning Tagline

Wednesday, February 15th, 2017 by Laurel Sutton

Part three of a three-part series. One of the most fun categories to judge at the 2016 LIA Awards was taglines (endlines). This was because—as we say in the naming biz—we had seven words rather than seven letters to play with and consider! The taglines we reviewed were mostly from advertising campaigns, both print and […]

is a member of the Content Bureau editorial team.

Tags

, , ,

Posted In

How to Write a Great…

Related posts

FacebookTwitterLinkedInGoogle+Email
RSS

When It’s Not Super to Use Superlatives

Tuesday, June 21st, 2016 by Laurel Sutton

So you’re supposed to be all casual and authentic when blogging. You might feel comfortable throwing around a few superlatives, like “our product is just the best,” or it’s “best in class,” which you’d never do in more buttoned-up content like eBooks or white papers. You’ve been told that headlines containing superlatives get better results. […]

is a member of the Content Bureau editorial team.

Tags

, , , , ,

Posted In

Beyond the Style Guide, How to Write a Great…, Throwback Thursday

Related posts

FacebookTwitterLinkedInGoogle+Email
RSS

Four Steps to More-Viral Marketing Content

Thursday, June 16th, 2016 by Eric Wilinski

Going viral is the content marketer’s holy grail. By making audiences feel compelled to share your content, you can multiply the impact of your marketing spend by orders of magnitude. But how do you make that happen? How do you create viral content, like the Old Spice Guy video campaign . . .   . […]

is a member of the Content Bureau editorial team.

Tags

, , , , , , , , ,

Posted In

Beyond the Style Guide, How to Write a Great…

Related posts

FacebookTwitterLinkedInGoogle+Email
RSS

The Grammar Queen’s Guide to Capitalization

Wednesday, April 20th, 2016 by Lisa Stonestreet

  Your Highness:  I must confess a shortcoming. Sometimes I’m not sure when to capitalize words. OK, some words. The important ones, like my Boss’s Job Title (boss’s job title?). And the smaller ones in headlines. The more examples that come to mind, the more confused I get. Please help.   My dear Subject, Never […]

is a member of the Content Bureau editorial team.

Tags

, ,

Posted In

Ask the Grammar Queen

Related posts

FacebookTwitterLinkedInGoogle+Email
RSS

B2B Website Best Practices, Part III: Writing Headlines

Tuesday, April 1st, 2014 by Stacy Crinks

The Content Bureau’s new website is live! Check out the final installment of our B2B Website Best Practices blog post series and find out why writing headlines for B2B sites can be a (huge!) challenge, and learn about some strategies for success our team discovered along the way.

runs the Content Bureau, @contentbureau.

Tags

, , ,

Posted In

The Business of Copywriting

Related posts

FacebookTwitterLinkedInGoogle+Email
RSS

Writing Titles That Hook the Reader

Tuesday, December 1st, 2009 by Kate Spears

Those first six or seven words on the cover can be the hardest part of writing! To make sure readers keep reading, we need snappy, ultra-compelling titles and sub-headlines that are also relevant, informative, and comply with corporate branding guidelines. Stuck in a rut? Here are some tips for getting out. . .

is a member of the Content Bureau editorial team.

Tags

,

Posted In

Writing We Love

Related posts