Which B2B marketing content is stickiest? RSA Security chose bright, eye-catching imagery for its new eBooks and infographics—creating an accessible and highly memorable security story. You can read all about our work for RSA Security in this new Content Bureau case study! Need eBooks, infographics, or other highly visual marketing assets? Call us!
“In the end, we want a PDF—but should we create it in InDesign or PowerPoint?” It’s a question frequently asked around here, and the answer is always the same: “It depends.” When deciding on an asset format, we ask our clients to consider the following: Design sophistication: Do you want a beautiful, slick, professional […]
You’ve received a request for a vector logo file from the Content Bureau’s graphic designer. If you’re confused about what that means, and about the difference between image file types, you’re not alone. Let’s chat about these two image file types—vector and raster—and discuss how each is used for various marketing collateral. Vector Files Vector […]
Yes! This is possible! It’s all about bundling. Our clients—ambitious marketers at large B2B technology and financial services companies—tend to use us for the “hard stuff.” These days, the “hard stuff” isn’t just the long stuff, it’s a bundle of marketing program assets that work together to nurture our clients’ customers along the buyer’s journey. […]
Not sure when to use high-impact infographics to help convey your B2B marketing messages? Consider these three general applications.
Whether you love or hate the Avon Foundation’s new “Will You Walk? Or Will You Walk Away?” animated video, I’m calling it a huge win for the breast cancer cause—and a case study on effective viral video. Launched January 13 on prime time TV in major markets where the eight 2014 Avon Walks will take […]
I recently had the pleasure of spending two days in Denver, Colo., with the incredible Ruth Burk, lead writer to many of our Denver-based accounts. During this trip, Ruth and I were shocked and horrified to discover that some of our most beloved clients—including one who has been a regular client for nine years, at […]
When clients hire the Content Bureau to manage their massive, multi-asset marcom projects, it’s their ongoing engagement that plays a key role in the project’s success. In this post, one of the Content Bureau’s beloved clients, Kerry Anne Rothe, Senior Manager of Communications at PayPal, shares tips for how clients should partner with their copywriting […]
What you business types have always secretly suspected about writers and designers is true: We sit around in cafés all day, peering into our laptops and muttering to ourselves. Sometimes we take breaks to play Words With Friends, or to drink coffee and mutter to each other. All that muttering? Sometimes it’s about the joys […]
Looking to pack a big content punch into a small file? Need to convey complex or detailed information, but don’t think your audience can stomach another 20-page white paper? Want your document to be visually interesting and interactive, too? Look no further than an interactive PDF (iPDF). No more paging down to wade through content […]