Tag: infographics

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Vector or Raster = Huh?

Wednesday, March 22nd, 2017 by Michelle B.

You’ve received a request for a vector logo file from the Content Bureau’s graphic designer. If you’re confused about what that means, and about the difference between image file types, you’re not alone. Let’s chat about these two image file types—vector and raster—and discuss how each is used for various marketing collateral. Vector Files Vector […]

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How to Create All Your Marketing Program Content At the Same Time (Quickly, Cost-Effectively, and with No Drama)

Tuesday, November 1st, 2016 by Stacy Crinks

Yes! This is possible! It’s all about bundling. Our clients—ambitious marketers at large B2B technology and financial services companies—tend to use us for the “hard stuff.” These days, the “hard stuff” isn’t just the long stuff, it’s a bundle of marketing program assets that work together to nurture our clients’ customers along the buyer’s journey. […]

runs the Content Bureau, @contentbureau.

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How to Create High-Impact Infographics

Wednesday, June 18th, 2014 by Ruth Burk

Not sure when to use high-impact infographics to help convey your B2B marketing messages? Consider these three general applications.

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Love or Hate Avon’s New Animated Video? Either Way, It’s a Win.

Wednesday, January 29th, 2014 by Stacy Crinks

Whether you love or hate the Avon Foundation’s new “Will You Walk? Or Will You Walk Away?” animated video, I’m calling it a huge win for the breast cancer cause—and a case study on effective viral video. Launched January 13 on prime time TV in major markets where the eight 2014 Avon Walks will take […]

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The Content Bureau’s Elevator Pitch—in Words and Infographics

Thursday, June 20th, 2013 by Stacy Crinks

I recently had the pleasure of spending two days in Denver, Colo., with the incredible Ruth Burk, lead writer to many of our Denver-based accounts. During this trip, Ruth and I were shocked and horrified to discover that some of our most beloved clients—including one who has been a regular client for nine years, at […]

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Managing a Massive, Multi-Asset Marcom Project? Be a Partner to Your Copywriting Agency for the Best Results

Wednesday, September 26th, 2012 by Allison Hayase

When clients hire the Content Bureau to manage their massive, multi-asset marcom projects, it’s their ongoing engagement that plays a key role in the project’s success. In this post, one of the Content Bureau’s beloved clients, Kerry Anne Rothe, Senior Manager of Communications at PayPal, shares tips for how clients should partner with their copywriting […]

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Edward Tufte: An Appreciation

Wednesday, March 7th, 2012 by Lisa Stonestreet

What you business types have always secretly suspected about writers and designers is true: We sit around in cafés all day, peering into our laptops and muttering to ourselves. Sometimes we take breaks to play Words With Friends, or to drink coffee and mutter to each other. All that muttering? Sometimes it’s about the joys […]

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The Beauty of an iPDF

Thursday, February 23rd, 2012 by Ruth Burk

Looking to pack a big content punch into a small file? Need to convey complex or detailed information, but don’t think your audience can stomach another 20-page white paper? Want your document to be visually interesting and interactive, too? Look no further than an interactive PDF (iPDF). No more paging down to wade through content […]

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Why Infographics Work

Friday, January 13th, 2012 by Masha Chausovsky

Infographics are a powerful design tool. They soar into a realm where bar charts, pie charts, and raw data can never travel: instantaneous emotional connection. Let’s look at an example from USAID (below). At first glance, the poster’s strong symbols and clear typography lead us in and boldly declare the theme of the story. The […]

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Wow! Where’d You Get That Cool B2B Marcom Asset?

Friday, October 14th, 2011 by Lauren Gudath

Flash. Podcasts. iPDFs. Videos. These B2B marcomm asset trends (and emerging trends) can add some serious “oomph” to your messaging.

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