Tag: interactive pdf

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eBook vs. iPDF: Which Format Is Best?

Wednesday, August 7th, 2013 by Ruth Burk

You have great content to share, but don’t know whether to publish an interactive PDF (iPDF) or an eBook? Consider the pros and cons of each format: iPDF Pro As we shared in our recent post “The Beauty of an iPDF,” this format is interactive, sharable, content-rich, and visually compelling. iPDFs are great for chunking […]

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The Business of Copywriting

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When TMI Is Absolutely, Perfectly, the Right Amount of Information

Wednesday, November 7th, 2012 by Stacy Crinks

On October 27-28, it was my great honor and pleasure to walk 39.3 miles in the Charlotte, N.C., Avon Walk for Breast Cancer. One might argue that I was a little too excited (nervous) about this activity in the weeks that led up to it, and told too many people that I would be walking. […]

runs the Content Bureau, @contentbureau.

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Edward Tufte: An Appreciation

Wednesday, March 7th, 2012 by Lisa Stonestreet

What you business types have always secretly suspected about writers and designers is true: We sit around in cafés all day, peering into our laptops and muttering to ourselves. Sometimes we take breaks to play Words With Friends, or to drink coffee and mutter to each other. All that muttering? Sometimes it’s about the joys […]

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Writing We Love

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Happy 10th Anniversary to the Content Bureau!

Tuesday, January 4th, 2011 by Stacy Crinks

Happy New Year to all, and Happy Birthday to the Content Bureau–our baby copywriting agency “all growed up.” Ten years ago, we were a tiny operation serving our first large tech client, PeopleSoft, and an assortment of small companies who loved our work—and kindly referred us to their friends. Here’s what a few of our early […]

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How to Write a Great Sales Playbook

Tuesday, July 13th, 2010 by Lauren Gudath

Like cars and movie stars, different types of marcomm assets fall into and out of fashion. Really long white papers? They’re so Hummer. Customer case studies? A perennial favorite, like Harrison Ford. Sales playbooks? Very hot at the moment. Why? In a tough economy, it’s only natural that smart marketers are placing more emphasis on […]

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How To Write a Great (Sexy) White Paper

Thursday, July 8th, 2010 by Ruth Burk

White papers get a bad rap. Dull. Long. Overly-complicated. Anything but sexy. But they’re still one of the highest-impact marcomm assets you can create. Give your customers what they yearn for—variety, visual interest, and bold content—and they’ll fall in love with white papers (and your company) all over again.

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