Tag: iPDF

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What Is an eBook?

Monday, May 12th, 2014 by Stacy Crinks

eBooks are hot, hot, hot in B2B marketing right now. But what IS an eBook? The definition is broad, for sure. Here’s what we’ve seen, and what we think works best—from content to format.

runs the Content Bureau, @contentbureau.

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Flip-Book vs. iPDF: Which Format Is Best for Your eBook?

Wednesday, August 7th, 2013 by Ruth Burk

You have great content to share, but don’t know whether to publish your eBook in interactive PDF (iPDF) or flip-book format? Consider the pros and cons of each: iPDF Pro As we shared in our recent post “The Beauty of an iPDF,” this format is interactive, sharable, content-rich, and visually compelling. iPDFs are great for […]

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The Beauty of an iPDF

Thursday, February 23rd, 2012 by Ruth Burk

Looking to pack a big content punch into a small file? Need to convey complex or detailed information, but don’t think your audience can stomach another 20-page white paper? Want your document to be visually interesting and interactive, too? Look no further than an interactive PDF (iPDF). No more paging down to wade through content […]

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How To Write a Great (Sexy) White Paper

Thursday, July 8th, 2010 by Ruth Burk

White papers get a bad rap. Dull. Long. Overly-complicated. Anything but sexy. But they’re still one of the highest-impact marcomm assets you can create. Give your customers what they yearn for—variety, visual interest, and bold content—and they’ll fall in love with white papers (and your company) all over again.

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