Tag: iPDF playbook


How to Write a Great Sales Playbook

Tuesday, July 13th, 2010 by Lauren Gudath

Like cars and movie stars, different types of marcomm assets fall into and out of fashion. Really long white papers? They’re so Hummer. Customer case studies? A perennial favorite, like Harrison Ford. Sales playbooks? Very hot at the moment. Why? In a tough economy, it’s only natural that smart marketers are placing more emphasis on […]

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