Tag: marcom projects

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Yes, There Is a “Right Way” to Create Amazing B2B Marketing Content

Tuesday, May 24th, 2016 by Stacy

Here at the Content Bureau, we really like efficiency. We include a detailed project methodology in every proposal, and work very hard to hold our clients to that process during every project. We do this for one simple reason: our methodology helps us to create the highest-quality marketing content quickly, cost-effectively, and with the least […]

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Beyond the Style Guide

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Tips for Coming in Under Budget on Your Marcom Projects

Tuesday, January 27th, 2015 by Allison

Some Content Bureau clients have a knack for coming in under budget on their marcom projects. Find out what four things they have in common.

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The Business of Copywriting

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What Causes Marcom Projects to Fail

Wednesday, March 5th, 2014 by Stacy

It’s really hard for me to write in the negative—I’m much more comfortable with “carrot” than “stick”—but will do so to make an important point. Marketing communications projects do fail, often for simple reasons that can be avoided. Failure in my book means that a project stalls or never finishes, greatly exceeds the original budget, […]

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The Business of Copywriting

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How to Maximize Self-Marketing Opportunities at Family Weddings

Tuesday, June 21st, 2011 by Keven

Spring: when a young man’s fancy turns to…. Well, shoot. I just glanced at my calendar, and today is actually the first day of summer. I guess I was thrown off by all the unseasonably cool weather this year. But I think I can still salvage this blog post. If spring is the season of […]

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Off Hours

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Conference Networking Tips

Friday, March 4th, 2011 by Lauren

Whether you love them or hate them, multiday conferences present a huge array of competing opportunities. You can attend interesting sessions all day, fill your schedule with private client meetings, or focus on building stronger ties with marcomm colleagues you rarely see. Or you can just wander around making new connections with people. That’s what I usually do. In fact, that’s why I go to conferences.

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The Business of Copywriting

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Surviving Conference Month

Tuesday, March 1st, 2011 by Stacy

Surviving the OTHER March madness of sales/user/partner conferences and trade shows is a feat of stamina. Events consultant extraordinaire Jenny Shepherd lets us in on her survival trade secrets.

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The Business of Copywriting

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Trend: Marketing Power Boosts

Friday, October 8th, 2010 by Stacy

What can marketers learn from smoothies? “Power Boost” your marketing assets with add-ons such as tweets and videos–taking a tip from Jamba Juice’s Antioxidant PowerTM Boost.

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Field Note #2: What We Really Want From Marcom

Tuesday, June 15th, 2010 by Client Valerie Ashe, Regional Industry Marketing Manager, Autodesk

What does the field marketing team really want from great marcomm? Compelling offers that can help hook prospective customers.

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Client Posts

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It’s All About the Relationship

Thursday, March 25th, 2010 by Stacy

What makes for a great client-vendor relationship? The same things we value in our friendships and marriages: trust, respect, commitment, open communication.

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The Business of Copywriting

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Writing Titles That Hook the Reader

Tuesday, December 1st, 2009 by Kate

Those first six or seven words on the cover can be the hardest part of writing! To make sure readers keep reading, we need snappy, ultra-compelling titles and sub-headlines that are also relevant, informative, and comply with corporate branding guidelines. Stuck in a rut? Here are some tips for getting out. . .

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Writing We Love

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