Tag: marcom projects
Tuesday, May 24th, 2016 by Stacy
Here at the Content Bureau, we really like efficiency. We include a detailed project methodology in every proposal, and work very hard to hold our clients to that process during every project. We do this for one simple reason: our methodology helps us to create the highest-quality marketing content quickly, cost-effectively, and with the least […]
Tags
B2B, Content Bureau, content marketing, copywriting, marcom projects, project management
Posted In
Beyond the Style Guide
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Tuesday, January 27th, 2015 by Allison
Some Content Bureau clients have a knack for coming in under budget on their marcom projects. Find out what four things they have in common.
Tags
budget, Content Bureau, creative brief, marcom projects, pricing, project management
Posted In
The Business of Copywriting
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Wednesday, March 5th, 2014 by Stacy
It’s really hard for me to write in the negative—I’m much more comfortable with “carrot” than “stick”—but will do so to make an important point. Marketing communications projects do fail, often for simple reasons that can be avoided. Failure in my book means that a project stalls or never finishes, greatly exceeds the original budget, […]
Tags
Content Bureau, marcom projects, project management
Posted In
The Business of Copywriting
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Tuesday, June 21st, 2011 by Keven
Spring: when a young man’s fancy turns to…. Well, shoot. I just glanced at my calendar, and today is actually the first day of summer. I guess I was thrown off by all the unseasonably cool weather this year. But I think I can still salvage this blog post. If spring is the season of […]
Tags
marcom projects, marketing assets, marketing collateral
Posted In
Off Hours
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Friday, March 4th, 2011 by Lauren
Whether you love them or hate them, multiday conferences present a huge array of competing opportunities. You can attend interesting sessions all day, fill your schedule with private client meetings, or focus on building stronger ties with marcomm colleagues you rarely see. Or you can just wander around making new connections with people. That’s what I usually do. In fact, that’s why I go to conferences.
Tags
case studies, marcom projects, marketing communications
Posted In
The Business of Copywriting
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Tuesday, March 1st, 2011 by Stacy
Surviving the OTHER March madness of sales/user/partner conferences and trade shows is a feat of stamina. Events consultant extraordinaire Jenny Shepherd lets us in on her survival trade secrets.
Tags
marcom projects, marketing assets, project management
Posted In
The Business of Copywriting
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Friday, October 8th, 2010 by Stacy
What can marketers learn from smoothies? “Power Boost” your marketing assets with add-ons such as tweets and videos–taking a tip from Jamba Juice’s Antioxidant PowerTM Boost.
Tags
marcom projects, marketing assets, social media
Posted In
The Business of Copywriting
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Tuesday, June 15th, 2010 by Client Valerie Ashe, Regional Industry Marketing Manager, Autodesk
What does the field marketing team really want from great marcomm? Compelling offers that can help hook prospective customers.
Tags
content marketing, marcom projects, marketing assets, marketing communications
Posted In
Client Posts
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Thursday, March 25th, 2010 by Stacy
What makes for a great client-vendor relationship? The same things we value in our friendships and marriages: trust, respect, commitment, open communication.
Tags
Content Bureau, marcom projects, project management
Posted In
The Business of Copywriting
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Tuesday, December 1st, 2009 by Kate
Those first six or seven words on the cover can be the hardest part of writing! To make sure readers keep reading, we need snappy, ultra-compelling titles and sub-headlines that are also relevant, informative, and comply with corporate branding guidelines. Stuck in a rut? Here are some tips for getting out. . .
Tags
headlines, marcom projects
Posted In
Writing We Love
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