Tag: marcom projects
Yes, There Is a “Right Way” to Create Amazing B2B Marketing Content
Here at the Content Bureau, we really like efficiency. We include a detailed project methodology in every proposal, and work very hard to hold our clients to that process during every project. We do this for one simple reason: our methodology helps us to create the highest-quality marketing content quickly, cost-effectively, and with the least […]
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Tips for Coming in Under Budget on Your Marcom Projects
Some Content Bureau clients have a knack for coming in under budget on their marcom projects. Find out what four things they have in common.
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What Causes Marcom Projects to Fail
It’s really hard for me to write in the negative—I’m much more comfortable with “carrot” than “stick”—but will do so to make an important point. Marketing communications projects do fail, often for simple reasons that can be avoided. Failure in my book means that a project stalls or never finishes, greatly exceeds the original budget, […]
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How to Maximize Self-Marketing Opportunities at Family Weddings
Spring: when a young man’s fancy turns to…. Well, shoot. I just glanced at my calendar, and today is actually the first day of summer. I guess I was thrown off by all the unseasonably cool weather this year. But I think I can still salvage this blog post. If spring is the season of […]
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Conference Networking Tips
Whether you love them or hate them, multiday conferences present a huge array of competing opportunities. You can attend interesting sessions all day, fill your schedule with private client meetings, or focus on building stronger ties with marcomm colleagues you rarely see. Or you can just wander around making new connections with people. That’s what I usually do. In fact, that’s why I go to conferences.
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Surviving Conference Month
Surviving the OTHER March madness of sales/user/partner conferences and trade shows is a feat of stamina. Events consultant extraordinaire Jenny Shepherd lets us in on her survival trade secrets.
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Trend: Marketing Power Boosts
What can marketers learn from smoothies? “Power Boost” your marketing assets with add-ons such as tweets and videos–taking a tip from Jamba Juice’s Antioxidant PowerTM Boost.
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Field Note #2: What We Really Want From Marcom
What does the field marketing team really want from great marcomm? Compelling offers that can help hook prospective customers.
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It’s All About the Relationship
What makes for a great client-vendor relationship? The same things we value in our friendships and marriages: trust, respect, commitment, open communication.
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Writing Titles That Hook the Reader
Those first six or seven words on the cover can be the hardest part of writing! To make sure readers keep reading, we need snappy, ultra-compelling titles and sub-headlines that are also relevant, informative, and comply with corporate branding guidelines. Stuck in a rut? Here are some tips for getting out. . .