Tag: marketing

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How to Create a High-Impact PowerPoint Slide

Tuesday, April 5th, 2016 by Ruth Burk

Perhaps you’ve seen one recently: a great PowerPoint presentation that was both content-rich and visually interesting. As a B2B marketing professional, you may have wondered what makes a truly great slide. One that’s as concise as it is visually compelling. One that’s copied, pasted, and passed around for use in multiple decks throughout your company. […]

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Four Lessons Marketers Can Take from the 2016 Presidential Primary Season

Tuesday, March 1st, 2016 by Eric Wilinski

Most U.S. presidents are good public speakers, hold popular policy positions, and possess personalities and résumés that are “presidential.” But that’s not enough to make it to the highest office in the land. To do that, you need marketing. The 2016 presidential candidates know this. Hillary Clinton prepped for her campaign by enlisting hotshot marketers […]

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Want to be better at business? Read more fiction.

Monday, October 13th, 2014 by Eric Wilinski

It’s a depressing statistic: almost a quarter of Americans haven’t read a single book in the past year. But it’s not such a surprise. Between work, family, friends, and the omnipresent screens of 21st century life—laptops, smart phones, tablets—who has time to read books? Even among well-educated businesspeople, the tendency can be to read nonfiction, […]

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What Is Big Data, and How Is It Shaping the Future of Marketing?

Monday, August 11th, 2014 by Eric Wilinski

Sure, big data probably has been a bit overhyped. But it’s clear the big data trend is only moving forward, and many marketers are already generating real value from big data insights. Don’t get left behind.

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The Business of Copywriting

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Sorry, No, That’s Not What You Mean At All

Friday, October 26th, 2012 by Lisa Stonestreet

Your Highness: I’m not much of a writer but, like so many of your loyal subjects, I have a job that often requires me to write. I want to be professional—and avoid embarrassing mistakes. I need an on-call editor. Or at least a cheat sheet. Please help! My dear Subject, Ah, English! Constantly changing, constantly […]

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The Art of Blurbing

Tuesday, October 2nd, 2012 by Kate Spears

They’re everywhere. Book jackets, of course, and ads for movies—but also, unlikely places, such as cereal boxes and sides of buses. Twitter is essentially built on them. Yes, we are surrounded by blurbs—short (usually), glowing reviews or micro-stories lauding this, that, or the other. When flooded with this many “inputs,” as a tech-y friend of […]

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Managing a Massive, Multi-Asset Marcom Project? Be a Partner to Your Copywriting Agency for the Best Results

Wednesday, September 26th, 2012 by Allison Hayase

When clients hire the Content Bureau to manage their massive, multi-asset marcom projects, it’s their ongoing engagement that plays a key role in the project’s success. In this post, one of the Content Bureau’s beloved clients, Kerry Anne Rothe, Senior Manager of Communications at PayPal, shares tips for how clients should partner with their copywriting […]

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How to Write a Concise and Complete (aka Great) 25-Word Product Description

Wednesday, July 25th, 2012 by Ruth Burk

What can you do with 25 words? Write a note to your kids about how to reheat dinner. Make a grocery list. How about tell a complete, compelling story? It’s possible to finesse about two dozen words into a product description that’s not so high-level it glosses over everything, but also not so detailed it […]

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Edward Tufte: An Appreciation

Wednesday, March 7th, 2012 by Lisa Stonestreet

What you business types have always secretly suspected about writers and designers is true: We sit around in cafés all day, peering into our laptops and muttering to ourselves. Sometimes we take breaks to play Words With Friends, or to drink coffee and mutter to each other. All that muttering? Sometimes it’s about the joys […]

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How to Make Leap Day Last All Year

Tuesday, February 28th, 2012 by Keven Smith

Happy Leap Day! As you’ve noticed, Leap Day happens but once every four years. It’s an “extra” day—a day we may very well forget until it’s nearly upon us. And when it arrives, it seems to throw off the rhythm of the week, and the month. Most of us are commemorating this special day by […]

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