Tag: marketing

FacebookTwitterLinkedInGoogle+Email
RSS

Naming Matters: Eschew the Fancy “E”

Thursday, May 11th, 2017 by Laurel

  I was traveling on a train recently and I found myself staring at the station sign at Bay Pointe, the name of a new housing development. Is it pronounced “bay point” or “bay point-ee” or “bay point-ay?” I wondered. Who decided on that spelling? What’s the deal with that Fancy E? Adding that superfluous […]

Tags

,

Posted In

How to Write a Great…

Related posts

FacebookTwitterLinkedInGoogle+Email
RSS

What Format Should We Use: Adobe InDesign or Microsoft PowerPoint?

Wednesday, April 5th, 2017 by Allison and Todd

  “In the end, we want a PDF—but should we create it in InDesign or PowerPoint?” It’s a question frequently asked around here, and the answer is always the same: “It depends.” When deciding on an asset format, we ask our clients to consider the following: Design sophistication: Do you want a beautiful, slick, professional […]

Tags

, ,

Posted In

Techy Designer

Related posts

FacebookTwitterLinkedInGoogle+Email
RSS

Be a Superstar Reviewer: Four Tips for Getting What You Want from Your Copywriter

Wednesday, March 15th, 2017 by Ruth

All marketing managers want to get the most from their copywriting budgets. When you hire the Content Bureau, we’ll typically ask you to review up to three drafts of copy. Is there a right way to review B2B copy? Absolutely! For best results, make your feedback the following: Timely. Just like a box of cereal […]

Tags

, ,

Posted In

How to Write a Great…, The Business of Copywriting

Related posts

FacebookTwitterLinkedInGoogle+Email
RSS

How to Write an Award-Winning Tagline

Wednesday, February 15th, 2017 by Laurel

Part three of a three-part series. One of the most fun categories to judge at the 2016 LIA Awards was taglines (endlines). This was because—as we say in the naming biz—we had seven words rather than seven letters to play with and consider! The taglines we reviewed were mostly from advertising campaigns, both print and […]

Tags

, , ,

Posted In

How to Write a Great…

Related posts

FacebookTwitterLinkedInGoogle+Email
RSS

Throwback Thursday: It’s 3pm—Do You Know Where Your Copywriter Is?

Thursday, May 5th, 2016 by Bobbie

3pm Monday: I’m sitting in a coffee shop, working on a white paper, while my daughter has a guitar lesson. Sure, it’s great to have this kind of work flexibility, especially when you’ve got kids. But while I was tapping away and sipping my latté, it also hit me that hiring a copywriter, like me, […]

Tags

, ,

Posted In

Beyond the Style Guide, Throwback Thursday

Related posts

FacebookTwitterLinkedInGoogle+Email
RSS

How to Create a High-Impact PowerPoint Slide

Tuesday, April 5th, 2016 by Ruth

Perhaps you’ve seen one recently: a great PowerPoint presentation that was both content-rich and visually interesting. As a B2B marketing professional, you may have wondered what makes a truly great slide. One that’s as concise as it is visually compelling. One that’s copied, pasted, and passed around for use in multiple decks throughout your company. […]

Tags

, , , ,

Posted In

How to Write a Great…

Related posts

FacebookTwitterLinkedInGoogle+Email
RSS

Four Lessons Marketers Can Take from the 2016 Presidential Primary Season

Tuesday, March 1st, 2016 by Eric

Most U.S. presidents are good public speakers, hold popular policy positions, and possess personalities and résumés that are “presidential.” But that’s not enough to make it to the highest office in the land. To do that, you need marketing. The 2016 presidential candidates know this. Hillary Clinton prepped for her campaign by enlisting hotshot marketers […]

Tags

, , , ,

Posted In

Beyond the Style Guide

Related posts

FacebookTwitterLinkedInGoogle+Email
RSS

Want to be better at business? Read more fiction.

Monday, October 13th, 2014 by Eric

It’s a depressing statistic: almost a quarter of Americans haven’t read a single book in the past year. But it’s not such a surprise. Between work, family, friends, and the omnipresent screens of 21st century life—laptops, smart phones, tablets—who has time to read books? Even among well-educated businesspeople, the tendency can be to read nonfiction, […]

Tags

,

Posted In

Off Hours, Writing We Love

Related posts

FacebookTwitterLinkedInGoogle+Email
RSS

What Is Big Data, and How Is It Shaping the Future of Marketing?

Monday, August 11th, 2014 by Eric

Sure, big data probably has been a bit overhyped. But it’s clear the big data trend is only moving forward, and many marketers are already generating real value from big data insights. Don’t get left behind.

Tags

, ,

Posted In

The Business of Copywriting

Related posts

FacebookTwitterLinkedInGoogle+Email
RSS

Sorry, No, That’s Not What You Mean At All

Friday, October 26th, 2012 by Lisa S.

Your Highness: I’m not much of a writer but, like so many of your loyal subjects, I have a job that often requires me to write. I want to be professional—and avoid embarrassing mistakes. I need an on-call editor. Or at least a cheat sheet. Please help! My dear Subject, Ah, English! Constantly changing, constantly […]

Tags

, ,

Posted In

Ask the Grammar Queen

Related posts