You’d love your partners to put their all into marketing your shared offering, but the truth is that they’re as busy as you are. Add to that the possibility that they’re less than well equipped to produce professional marketing collateral—and your path is clear. To help partners sell your products, we suggest creating co-branded case […]
It’s a new year, and we’re having fun coming up with wild new marketing assets for our clients. I just emailed one of our all-time most creative clients—she once asked us to create a pinwheel, yes: a marcom lollipop spinning on a stick!—and it reminded me to tell you about these projects that step beyond […]
No time or budget to create a compelling video for your pitch presentation? Our new asset, photorealistic PowerPoint, could help save the day.
What’s your approach to brand asset management? (Or do you even have one?) Read these tips for creating a set of brand assets and documents that will help to amplify your brand—and enhance the success of your marketing communications.
We want to be our clients’ first-choice agency for producing great marketing content—and delivering great value. Read these tips for scoping work with the Content Bureau, so you can get the right work/price trade-offs on every project.
Case studies are among the most versatile B2B marcom assets around. Read this post to learn how they can add value anywhere in your target buyer’s journey through the sales funnel.
Does PPM design really matter? Absolutely. Read this post to learn the basics of good design for this vital document, plus a few other strategies to help make your PPM stand out.
Copy blocks are versatile B2B marketing essentials that can complement any wardrobe of assets. Learn the process for creating great copy blocks in this post.
Starting a new customer reference program? Refreshing your site’s portfolio of customer stories? Find out how a simple matrix can help ensure your case studies meet your marketing objectives.
What should you feed your marketing automation system? High-quality content, of course. Read these content “meal planning” tips.