It’s a new year, and we’re having fun coming up with wild new marketing assets for our clients. I just emailed one of our all-time most creative clients—she once asked us to create a pinwheel, yes: a marcom lollipop spinning on a stick!—and it reminded me to tell you about these projects that step beyond […]
No time or budget to create a compelling video for your pitch presentation? Our new asset, photorealistic PowerPoint, could help save the day.
What’s your approach to brand asset management? (Or do you even have one?) Read these tips for creating a set of brand assets and documents that will help to amplify your brand—and enhance the success of your marketing communications.
We want to be our clients’ first-choice agency for producing great marketing content—and delivering great value. Read these tips for scoping work with the Content Bureau, so you can get the right work/price trade-offs on every project.
Case studies are among the most versatile B2B marcom assets around. Read this post to learn how they can add value anywhere in your target buyer’s journey through the sales funnel.
Does PPM design really matter? Absolutely. Read this post to learn the basics of good design for this vital document, plus a few other strategies to help make your PPM stand out.
Copy blocks are versatile B2B marketing essentials that can complement any wardrobe of assets. Learn the process for creating great copy blocks in this post.
Starting a new customer reference program? Refreshing your site’s portfolio of customer stories? Find out how a simple matrix can help ensure your case studies meet your marketing objectives.
Friends, I’m going to let you in on a little Content Bureau secret. It’s called “The Rave Report,” and it is magic—the type of magic described by the genius Sally Thornton in my Valentine’s Day post. It puts a happy pink glow over one’s day, and makes work feel like sunshine. Our team delivers draft […]
Is it appropriate to alter the timbre of your corporate voice on your company’s website, social media sites, and other channels? Absolutely.