Tag: marketing assets

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How to Create a Co-Branded Case Study

Tuesday, September 6th, 2016 by Lisa Stonestreet

You’d love your partners to put their all into marketing your shared offering, but the truth is that they’re as busy as you are. Add to that the possibility that they’re less than well equipped to produce professional marketing collateral—and your path is clear. To help partners sell your products, we suggest creating co-branded case […]

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Hey Content Bureau, Can You Make Me This Really Crazy Marketing Asset?

Wednesday, January 13th, 2016 by Stacy Crinks

It’s a new year, and we’re having fun coming up with wild new marketing assets for our clients. I just emailed one of our all-time most creative clients—she once asked us to create a pinwheel, yes: a marcom lollipop spinning on a stick!—and it reminded me to tell you about these projects that step beyond […]

runs the Content Bureau, @contentbureau.

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The Business of Copywriting

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Want to Tell a Visually Interesting Story in PowerPoint? (Try Our New Asset: Photorealistic PowerPoint)

Tuesday, March 10th, 2015 by Allison Hayase

No time or budget to create a compelling video for your pitch presentation? Our new asset, photorealistic PowerPoint, could help save the day.

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Manage Your Brand Assets Like a Pro

Wednesday, January 21st, 2015 by Benjamin Lovejoy

What’s your approach to brand asset management? (Or do you even have one?) Read these tips for creating a set of brand assets and documents that will help to amplify your brand—and enhance the success of your marketing communications.

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Techy Designer

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How to Get the Best Value From the Content Bureau

Tuesday, November 4th, 2014 by Stacy Crinks

We want to be our clients’ first-choice agency for producing great marketing content—and delivering great value. Read these tips for scoping work with the Content Bureau, so you can get the right work/price trade-offs on every project.

runs the Content Bureau, @contentbureau.

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The Business of Copywriting

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In Praise of Case Studies

Tuesday, October 21st, 2014 by Bobbie Hartman

Case studies are among the most versatile B2B marcom assets around. Read this post to learn how they can add value anywhere in your target buyer’s journey through the sales funnel.

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The Business of Copywriting

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Yes, PPM Design Really Matters

Monday, September 29th, 2014 by Lauren Gudath

Does PPM design really matter? Absolutely. Read this post to learn the basics of good design for this vital document, plus a few other strategies to help make your PPM stand out.

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Beyond the Style Guide

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How to Write a Great Copy Block: An Essential Piece of Your B2B Marketing Wardrobe

Friday, September 12th, 2014 by Ruth Burk

Copy blocks are versatile B2B marketing essentials that can complement any wardrobe of assets. Learn the process for creating great copy blocks in this post.

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Customer Reference Program Management: Using a Case Study Matrix to Secure More Strategic Stories

Wednesday, August 27th, 2014 by Stacy Crinks

Starting a new customer reference program? Refreshing your site’s portfolio of customer stories? Find out how a simple matrix can help ensure your case studies meet your marketing objectives.

runs the Content Bureau, @contentbureau.

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“Feeding the Machine”: Preparing Content for Your Marketing Automation System

Wednesday, June 11th, 2014 by Stacy Crinks

What should you feed your marketing automation system? High-quality content, of course. Read these content “meal planning” tips.

runs the Content Bureau, @contentbureau.

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Partner Posts

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