Tag: marketing collateral

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Three Tips for Turning Data Into Compelling Marketing Content

Wednesday, October 25th, 2017 by Ruth

Did you recently fund a customer survey? Or hire a firm to do primary research related to trending issues in your industry? Chances are, you’re looking at a plethora of data compiled into Excel spreadsheets, or summarized in charts, graphs, tables, and scores of PowerPoint slides. Yes, the data’s there—but it’s difficult to decipher and use […]

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How to Write a Great…

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Manage Your Brand Assets Like a Pro

Wednesday, January 21st, 2015 by Benjamin

What’s your approach to brand asset management? (Or do you even have one?) Read these tips for creating a set of brand assets and documents that will help to amplify your brand—and enhance the success of your marketing communications.

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Techy Designer

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Brain Hurting Yet? How to Simplify Complex Content

Monday, October 6th, 2014 by Kate

Faced with trying to communicate a complex topic to your B2B customers? Read these tips to learn how to keep things simple, but engaging, so your audience will be inspired to learn more.

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Beyond the Style Guide

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Lessons on Coaching: Why “Punch It Up” Isn’t Constructive Criticism

Monday, April 21st, 2014 by Chris

Constructive feedback ensures better results when marketing collateral needs refinement. Consider these lessons on coaching the next time you feel the urge to tell a colleague to “Punch it up!”

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Beyond the Style Guide

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Demystifying Content Marketing

Tuesday, March 11th, 2014 by Eric

Content marketing. The phrase is omnipresent these days. But what does it mean, exactly? Is it really all that new? Print ads, radio ads, TV ads, advertorials, catalogues, direct mail: Past generations of marketers created plenty of content, after all, even if they didn’t call it that. Over the past couple of decades, digital technology […]

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Beyond the Style Guide

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Creating Successful Web Banner Ads

Tuesday, July 16th, 2013 by Todd

Web banner ads can be a very effective way for your company to market products and services online. They help build brand awareness, increase visibility, and drive traffic to your site. But getting customers to notice—and actually click on—your banner ad is easier said than done. Here are some best practices to help maximize your […]

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Techy Designer

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Unsuckit.com: Jargon Therapy at Your Fingertips

Tuesday, June 4th, 2013 by Lisa S.

Ah, jargon. The business writer’s bane. (And, let’s be honest here, very occasionally the business writer’s savior. It’s late. You’re on deadline. You need to shoehorn a 50-word description into a 30-word elevator pitch. It happens. But we aspire to better things.) If you’ve ever struggled with the lure of business/marcom/tech jargon—or laughed at its […]

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Beyond the Style Guide

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Serial Commas in Marketing Communications Provide Clarity, Without Contortions

Wednesday, April 17th, 2013 by Nina

In today’s post, the serial comma—also known as the Oxford comma. For those of us who may become rather focused on such things, the debate about “serial comma, yes or no?” can be serious business. Commas are wonderful tools. They convey changes of direction, clarify sentences, indicate pauses, and flag upcoming dialogue. In marketing communications, […]

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Beyond the Style Guide

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Check Your Jargon—Please

Thursday, March 21st, 2013 by Lisa S.

Your Highness: I’m clued in enough to laugh at those parodies of over-the-top business jargon that periodically make the rounds… but I’m also quite aware of the need to keep my job fit in by embracing the specialized language of my professional peers. What’s an English major turned midlevel marketing manager to do? My dear […]

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Ask the Grammar Queen

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Content Bureau Credits: to Share, or Not to Share?

Tuesday, December 4th, 2012 by Stacy

Surprise! You’ve just received an email saying that you have a credit with the Content Bureau. It’s a nice problem to have, n’est-ce pas? Except that you are now wracked by guilt. When you opened the PO for that project that went under budget, and for which you now have a credit, you were in […]

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The Business of Copywriting

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