Tag: marketing communications

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Don’t Fear the Editor: An Expert Support Team in One Professional

Tuesday, May 30th, 2017 by Lisa S.

You’re a marketing expert, not a writer. In any case, whatever your job title, odds are good that you don’t exactly look forward to handing your writing over to an editor. Maybe it’s the memory of a particular red-pen-wielding third-grade teacher, or a particularly embarrassing typo in an important presentation. Or maybe you’re just a […]

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Beyond the Style Guide

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That would be fantastic!! Or: Why our emails have become so effusive

Thursday, October 20th, 2016 by Lisa S.

It starts innocently enough:           Thanks so much for sending.           I’d love to set up a call for later this week!           Wow—that would be great! But then we find ourselves writing lines like this:           I’m really […]

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Throwback Thursday: Changing Seasons, Changing Playlists—Music to Inspire Marketing Communications Magic in the Months Ahead

Thursday, September 29th, 2016 by Eric

Depending on where you live, it’s now either the end of summer, the prelude to the end of summer, or the buildup to the prelude to the end of summer. We hear the pitter-pat of little feet returning to school. We’ll soon see the changing of the leaves. We have a vague sense that it’s […]

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Off Hours, Throwback Thursday

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Make Me Laugh! The Power of Humor in Marketing Communications

Friday, October 4th, 2013 by Eric

Laughter feels good—and in marketing, it can provide a kind of cognitive jolt. It not only gives marketers an opportunity to shift consumers’ attention to whatever it is they want to show or tell them, but also help them to remember it. As the father of a three-and-a-half-year-old boy (an age at which the “and […]

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Beyond the Style Guide, The Business of Copywriting

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Changing Seasons, Changing Playlists: Music to Inspire Marketing Communications Magic in the Months Ahead

Thursday, September 19th, 2013 by Keven

Depending on where you live, it’s now either the end of summer, the prelude to the end of summer, or the buildup to the prelude to the end of summer. We hear the pitter-pat of little feet returning to school. We’ll soon see the changing of the leaves. We have a vague sense that it’s […]

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Off Hours

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Your Brand Is More Than You Might Think

Friday, July 26th, 2013 by Benjamin

A common mistake in branding is believing that the work you put into defining your brand—and the hours spent developing a logo, style, standards, and the look of marketing collateral, websites, and ads—is your brand. While it’s true all of these elements are critical to developing your brand’s presence, they do not add up to […]

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Techy Designer

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Unsuckit.com: Jargon Therapy at Your Fingertips

Tuesday, June 4th, 2013 by Lisa S.

Ah, jargon. The business writer’s bane. (And, let’s be honest here, very occasionally the business writer’s savior. It’s late. You’re on deadline. You need to shoehorn a 50-word description into a 30-word elevator pitch. It happens. But we aspire to better things.) If you’ve ever struggled with the lure of business/marcom/tech jargon—or laughed at its […]

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The Sweet Rewards of Throwing Your Customers a Little Sugar

Thursday, May 30th, 2013 by Keven

Earlier this month, the big night finally arrived. My eight-year-old daughter Mila, a budding ballerina, made her latest stage appearance. The show was a ballet version of The Wizard of Oz. Mila and her cohorts from Friday morning ballet class played the field mice who rescue the unconscious Cowardly Lion from the deadly poppy field. […]

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Off Hours

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Serial Commas in Marketing Communications Provide Clarity, Without Contortions

Wednesday, April 17th, 2013 by Nina

In today’s post, the serial comma—also known as the Oxford comma. For those of us who may become rather focused on such things, the debate about “serial comma, yes or no?” can be serious business. Commas are wonderful tools. They convey changes of direction, clarify sentences, indicate pauses, and flag upcoming dialogue. In marketing communications, […]

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Be Strategic: Tips for Marketers on the Job Hunt

Monday, April 1st, 2013 by Kate

It’s spring, the season of new beginnings. And with the economy and employment picture also exhibiting signs of renewal, many marketers’ thoughts are now turning to finding a new job or upgrading their current position. If you’re among them, and haven’t run the job search gauntlet for a while, keep the following tips in mind before shooting […]

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