Tag: marketing content

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Who Hires and Manages the Content Marketing Agency—Corporate Marketing or the Business Unit?

Thursday, August 31st, 2017 by Stacy

Like many creative services companies, the Content Bureau works with tech and financial services companies that have corporate marketing departments wielding lots of centralized control; and we also work with companies that are almost completely decentralized—where the individual business units can produce whatever marketing content they want. Which of these organizational structures leads to the […]

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Four Steps to More-Viral Marketing Content

Thursday, June 16th, 2016 by Eric

Going viral is the content marketer’s holy grail. By making audiences feel compelled to share your content, you can multiply the impact of your marketing spend by orders of magnitude. But how do you make that happen? How do you create viral content, like the Old Spice Guy video campaign . . .   . […]

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How to Stretch Your Marketing Budget

Wednesday, June 8th, 2016 by Allison

We love to give our clients what they want, and sometimes that means coming up with creative ways to help them do more with a smaller budget. To help clients spend less, we’ve found ways to modify the asset format, change the approach (they do more work—we do less), or decrease the number of drafts […]

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Beyond the Style Guide, The Business of Copywriting

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Case Study: The Content Bureau Creates High-Quality Sales Content for Financial Services Nonprofit, Opportunity Fund

Tuesday, April 12th, 2016 by Stacy

We were delighted when beloved long-time client Anna Suarez called us from her new office at Opportunity Fund, a growing nonprofit that provides microloans to some of the neediest small businesses in California. We have thoroughly enjoyed helping Anna create some great new content—messaging, a PowerPoint deck, a data sheet—often working collaboratively with her team […]

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The Content Bureau Creates High-Quality Partner Marketing Content for Demandforce

Tuesday, March 29th, 2016 by Stacy

Most of our large tech clients know that we create content for both enterprise and SMB (both small and midsized business) audiences. You may not know that we also specialize in partner marketing content—it’s a huge part of our business! For Demandforce—a San Francisco-based technology firm that helps SMBs better market themselves to consumers—we’ve recently […]

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He, She, or They? Making Marketing Content Gender-Neutral

Wednesday, January 20th, 2016 by Chris

The public transition of Caitlyn Jenner and the popularity of the Amazon show “Transparent” have given words like “transgender” and “cisgender” a higher profile. At the same time, journalists and other content developers struggle with gender sensitivity in their writing—including dodging the “he or she” construction, using the “they” pronoun to represent a single individual, […]

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Create Tons of High-Quality Marketing Content While Lying Poolside Sipping a Cool Mojito

Monday, August 10th, 2015 by Stacy

When should you start producing your fall campaign content? Right now. May we suggest mixing up a nice cool cocktail to toast the last days of summer and then giving us a call?

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The Business of Copywriting

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Love Ya Bae, But You’re Trying Too Hard to Be on Fleek

Tuesday, February 17th, 2015 by Chris

Marketers want to “speak” to their target audiences with relevant messaging, of course. But as this post explains, trying to be edgy and fresh can sometimes lead to awkward brand moments (or, shall we say, appearing not so “on fleek”?).

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3 Reasons to Create Long-Form Digital Marketing Content

Wednesday, January 14th, 2015 by Eric

Digital content should be short and sweet, no? Actually, your target audience may crave something more substantial. This post offers four reasons to “go long” with digital marketing content.

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Forget the Shovel: Four Secrets of Strong Content

Wednesday, March 26th, 2014 by Lisa S.

Do we have content for the data sheet? Could you recommend a good content provider? We post new content every day! Sometimes, at the end of a long week, talk like this can make my cynicism flare. How dare they devalue the hard work that writers do, or demean the power of language! Words are […]

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