Like many creative services companies, the Content Bureau works with tech and financial services companies that have corporate marketing departments wielding lots of centralized control; and we also work with companies that are almost completely decentralized—where the individual business units can produce whatever marketing content they want. Which of these organizational structures leads to the […]
Going viral is the content marketer’s holy grail. By making audiences feel compelled to share your content, you can multiply the impact of your marketing spend by orders of magnitude. But how do you make that happen? How do you create viral content, like the Old Spice Guy video campaign . . . . […]
We love to give our clients what they want, and sometimes that means coming up with creative ways to help them do more with a smaller budget. To help clients spend less, we’ve found ways to modify the asset format, change the approach (they do more work—we do less), or decrease the number of drafts […]
We were delighted when beloved long-time client Anna Suarez called us from her new office at Opportunity Fund, a growing nonprofit that provides microloans to some of the neediest small businesses in California. We have thoroughly enjoyed helping Anna create some great new content—messaging, a PowerPoint deck, a data sheet—often working collaboratively with her team […]
Most of our large tech clients know that we create content for both enterprise and SMB (both small and midsized business) audiences. You may not know that we also specialize in partner marketing content—it’s a huge part of our business! For Demandforce—a San Francisco-based technology firm that helps SMBs better market themselves to consumers—we’ve recently […]
The public transition of Caitlyn Jenner and the popularity of the Amazon show “Transparent” have given words like “transgender” and “cisgender” a higher profile. At the same time, journalists and other content developers struggle with gender sensitivity in their writing—including dodging the “he or she” construction, using the “they” pronoun to represent a single individual, […]
When should you start producing your fall campaign content? Right now. May we suggest mixing up a nice cool cocktail to toast the last days of summer and then giving us a call?
Marketers want to “speak” to their target audiences with relevant messaging, of course. But as this post explains, trying to be edgy and fresh can sometimes lead to awkward brand moments (or, shall we say, appearing not so “on fleek”?).
Digital content should be short and sweet, no? Actually, your target audience may crave something more substantial. This post offers four reasons to “go long” with digital marketing content.
Do we have content for the data sheet? Could you recommend a good content provider? We post new content every day! Sometimes, at the end of a long week, talk like this can make my cynicism flare. How dare they devalue the hard work that writers do, or demean the power of language! Words are […]