Tag: marketing writing

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He, She, or They? Making Marketing Content Gender-Neutral

Wednesday, January 20th, 2016 by Chris Kent

The public transition of Caitlyn Jenner and the popularity of the Amazon show “Transparent” have given words like “transgender” and “cisgender” a higher profile. At the same time, journalists and other content developers struggle with gender sensitivity in their writing—including dodging the “he or she” construction, using the “they” pronoun to represent a single individual, […]

is a member of the Content Bureau editorial team.

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Beyond the Style Guide

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The Truth About Marketing Writing

Friday, September 3rd, 2010 by Client David Ogden, former Manager of Marketing Writers, PeopleSoft

A veteran marketing writer and editor spills the beans on truth in marketing, truth in advertising, and what makes good copy in the non-profit vs. corporate world.

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