Tag: newsletters

FacebookTwitterLinkedInGoogle+Email
RSS

When It’s Not Super to Use Superlatives

Tuesday, June 21st, 2016 by Laurel

So you’re supposed to be all casual and authentic when blogging. You might feel comfortable throwing around a few superlatives, like “our product is just the best,” or it’s “best in class,” which you’d never do in more buttoned-up content like eBooks or white papers. You’ve been told that headlines containing superlatives get better results. […]

Tags

, , , , ,

Posted In

Beyond the Style Guide, How to Write a Great…, Throwback Thursday

Related posts

FacebookTwitterLinkedInGoogle+Email
RSS

Four Online Tools to Improve Your Copywriting

Tuesday, April 26th, 2016 by Eric

Good copywriting is smart—plus polished, professional, and mistake-free. It helps your brand look good. It can also help you engage your audience more deeply and convert more prospects to customers. If you’re looking to “level up” the quality of your copywriting, there are many helpful tools available on the internet: 1. The free Hemingway App […]

Tags

, , , , ,

Posted In

Beyond the Style Guide

Related posts

FacebookTwitterLinkedInGoogle+Email
RSS

Newsletter Writing 101: Answering the Crucial Questions

Monday, July 29th, 2013 by Lisa S.

So at the last staff meeting someone on your team—maybe your boss?—suggested putting out a newsletter. Great idea! Wait, um, you want me to manage it? Edit it? …Write it? [cue crickets chirping] Oh, sure. Of course I can. Yep. Can vs. Should: Three Questions Of course you can. That is, you’re a skilled professional […]

Tags

,

Posted In

The Business of Copywriting

Related posts

FacebookTwitterLinkedInGoogle+Email
RSS

Grab and Woo: Sparking a Love Affair with Marketing Email

Thursday, July 25th, 2013 by Lucy A.

Each morning, like so many of you, I dynamite the coffee dam and load up the inbox. And as I take my daily walk down Inbox Avenue, I inevitably encounter a congregation of marketing emails, all vying for my attention. But it’s the rare bird whose feathers entice me to flutter up to the “open” […]

Tags

, , , , ,

Posted In

Beyond the Style Guide

Related posts

FacebookTwitterLinkedInGoogle+Email
RSS

Microniche or Macromarket? Choose Your Irony

Thursday, August 12th, 2010 by Alicia

Here’s a story that can be interpreted either as a doom-and-gloom report on the demise of two beloved forms of communication—newspaper journalism and indie movies—or as an optimistic rah-rah for innovative marketing. As optimistic marketers, let’s go with the latter.

Tags

,

Posted In

Writing We Love

Related posts