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Storytelling is the New Black

Thursday, November 4th, 2010 by Stacy Crinks

Have you noticed how many recent Chanel couture campaigns were shot in exotic locations? Fashion has long been about storytelling, but what about B2B marcomm? Ask yourself: how would you prefer to receive information about a gadget you’re considering buying? Via a clever video clip that shows attractive people like you using the gadget, or a PowerPoint full of charts and graphs?

runs the Content Bureau, @contentbureau.

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The Business of Copywriting

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