Friday, September 3rd, 2010 by Client David Ogden, former Manager of Marketing Writers, PeopleSoft
A veteran marketing writer and editor spills the beans on truth in marketing, truth in advertising, and what makes good copy in the non-profit vs. corporate world.
ad copy, marketing writing, PeopleSoft, Save Mount Diablo, The Nature Conservancy, The Trust for Public Lands
He, She, or They? Making Marketing Content Gender-Neutral