Tag: PowerPoint

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What Is Big Data, and How Is It Shaping the Future of Marketing?

Monday, August 11th, 2014 by Eric Wilinksi

Sure, big data probably has been a bit overhyped. But it’s clear the big data trend is only moving forward, and many marketers are already generating real value from big data insights. Don’t get left behind.

is a member of the Content Bureau editorial team.

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The Business of Copywriting

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Edward Tufte: An Appreciation

Wednesday, March 7th, 2012 by Lisa Stonestreet

What you business types have always secretly suspected about writers and designers is true: We sit around in cafés all day, peering into our laptops and muttering to ourselves. Sometimes we take breaks to play Words With Friends, or to drink coffee and mutter to each other. All that muttering? Sometimes it’s about the joys […]

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Writing We Love

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Storytelling is the New Black

Thursday, November 4th, 2010 by Stacy Crinks

Have you noticed how many recent Chanel couture campaigns were shot in exotic locations? Fashion has long been about storytelling, but what about B2B marcomm? Ask yourself: how would you prefer to receive information about a gadget you’re considering buying? Via a clever video clip that shows attractive people like you using the gadget, or a PowerPoint full of charts and graphs?

runs the Content Bureau, @contentbureau.

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