You’ve got barrels of data. A dense 15-page whitepaper. Reams of statistically significant survey results. Presentations stuffed with charts and graphs. Content is not the issue; making it accessible and digestible is your challenge. Content distillation—the creation of bite-sized or snackable content—involves paring down content to the vital message, giving busy readers the high-level takeaways […]
Perhaps you’ve seen one recently: a great PowerPoint presentation that was both content-rich and visually interesting. As a B2B marketing professional, you may have wondered what makes a truly great slide. One that’s as concise as it is visually compelling. One that’s copied, pasted, and passed around for use in multiple decks throughout your company. […]
Not sure when to use high-impact infographics to help convey your B2B marketing messages? Consider these three general applications.
PowerPoint slides provide visual support for the facts, figures, and messages that you want to impart to your target audience. But your script is what really helps to tell your story. Developing a compelling script for your PowerPoint presentation takes work and creativity, of course. If scriptwriting is not your strong suit, here are some […]
I write poetry, and I publish it. Which means that I’ve been witness to a lot of bad poetry readings over the years. Great ones, too—but that’s not what this post is about. The problem with poetry, when read in public, is this. As with any art, there’s a lot of it out there. Some very […]
A good thesaurus not only helps you find the right word, it helps you navigate your train of thought. Here’s a great online thesaurus that a word lover could get lost in.
Now I know what I’ve been missing all these years–a Smartpen to help me take notes.
Fun, interactive, digital gadgets are the trade show trend of the moment, along with colorful, eye-catching iPad covers and chargers. Our guest blogger, Valerie Sison from identity services firm Insight Resource Group, clues us in on the most coveted conference give-aways.
Even in an economy of restricted travel and tightened expenses, the tried-and-true trade show is still a great way to initiate and build trusted relationships with long-term revenue-generating customers. Here are some battle-tested tips for wowing your audience at an industry event.
We tip our caps to a master of the visual interpretation of data, Tom Wujek of Autodesk, who manned the whiteboard at the ultra-brainy Singularity futurism conference in the spring of 2010.