Tag: presentation

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How to Create a High-Impact PowerPoint Slide

Tuesday, April 5th, 2016 by Ruth

Perhaps you’ve seen one recently: a great PowerPoint presentation that was both content-rich and visually interesting. As a B2B marketing professional, you may have wondered what makes a truly great slide. One that’s as concise as it is visually compelling. One that’s copied, pasted, and passed around for use in multiple decks throughout your company. […]

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How to Write a Great…

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How to Create High-Impact Infographics

Wednesday, June 18th, 2014 by Ruth

Not sure when to use high-impact infographics to help convey your B2B marketing messages? Consider these three general applications.

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Five Tips from a PowerPoint Script Writer

Monday, August 19th, 2013 by Allison

PowerPoint slides provide visual support for the facts, figures, and messages that you want to impart to your target audience. But your script is what really helps to tell your story. Developing a compelling script for your PowerPoint presentation takes work and creativity, of course. If scriptwriting is not your strong suit, here are some […]

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The Business of Copywriting

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The Hair Poets and Others: Seven Things Not to Do When Reading in Public

Tuesday, May 17th, 2011 by Lisa S.

I write poetry, and I publish it. Which means that I’ve been witness to a lot of bad poetry readings over the years. Great ones, too—but that’s not what this post is about. The problem with poetry, when read in public, is this. As with any art, there’s a lot of it out there. Some very […]

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Off Hours

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When a Thesaurus is Not Just a Thesaurus

Friday, April 22nd, 2011 by Alicia

A good thesaurus not only helps you find the right word, it helps you navigate your train of thought. Here’s a great online thesaurus that a word lover could get lost in.

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The Word Lovers' File

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Gizmo Alert—Take a Smartpen to the Conference

Friday, March 25th, 2011 by Alicia

Now I know what I’ve been missing all these years–a Smartpen to help me take notes.

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The Business of Copywriting

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Trendy Trade Show Give-Aways 2011

Friday, March 11th, 2011 by Guest Valerie Sison, Account Manager at Insight Resource Group

Fun, interactive, digital gadgets are the trade show trend of the moment, along with colorful, eye-catching iPad covers and chargers. Our guest blogger, Valerie Sison from identity services firm Insight Resource Group, clues us in on the most coveted conference give-aways.

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Partner Posts

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Take Your Show on the Road: Trade Show Success Secrets

Tuesday, March 8th, 2011 by Client Valerie Ashe, an industry marketing manager at Autodesk

Even in an economy of restricted travel and tightened expenses, the tried-and-true trade show is still a great way to initiate and build trusted relationships with long-term revenue-generating customers. Here are some battle-tested tips for wowing your audience at an industry event.

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The Ultimate Whiteboard Chart

Thursday, June 24th, 2010 by Alicia

We tip our caps to a master of the visual interpretation of data, Tom Wujek of Autodesk, who manned the whiteboard at the ultra-brainy Singularity futurism conference in the spring of 2010.

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Techy Designer

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Context Between Content: The Importance Of White Space

Tuesday, June 22nd, 2010 by Todd

You may have heard the proverb: “Do not speak unless you can improve the silence.” When it comes to design, silence is the empty—or negative—space in your layout.

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Techy Designer

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