For millennia, members of families—blood and work—lived mostly in the same area and were impacted considerably when one of their own struck out for distant pastures. But now that we’ve become wedged in the ethereal arms of technology, distance is a snap to negotiate. Electronic devices make it almost too convenient to move all forms […]
Here at the Content Bureau, we really like efficiency. We include a detailed project methodology in every proposal, and work very hard to hold our clients to that process during every project. We do this for one simple reason: our methodology helps us to create the highest-quality marketing content quickly, cost-effectively, and with the least […]
Some Content Bureau clients have a knack for coming in under budget on their marcom projects. Find out what four things they have in common.
We want to be our clients’ first-choice agency for producing great marketing content—and delivering great value. Read these tips for scoping work with the Content Bureau, so you can get the right work/price trade-offs on every project.
It’s really hard for me to write in the negative—I’m much more comfortable with “carrot” than “stick”—but will do so to make an important point. Marketing communications projects do fail, often for simple reasons that can be avoided. Failure in my book means that a project stalls or never finishes, greatly exceeds the original budget, […]
Oweeee. My entire body aches after doing the 39-mile Avon Walk this weekend. Day 1 (10 hours of walking through hilly San Francisco and Marin County) is particularly brutal. And yet, the whole experience—training, fundraising, thinking deep thoughts about how breast cancer continues to affect people that I love (and that they love), then actually […]
Work in marketing long enough and you’ll feel it: the pit in your stomach when you and your creative team start talking past each other. “The creative team isn’t giving us what we want,” you assert. “Marketing doesn’t know what it wants,” the creative team counters. There’s an easy way to avoid this too-common marketing […]
Are you telecommuting yet? Why not? Our intrepid field correspondent, Autodesk’s Valerie Ashe, reports on the perils and pleasures of bringing ALL your work home with you.
If you were hoping for a light and fluffy summer blog post, it’s not coming from me. Yes to a little glass of icy cold rosé a bit earlier in the day. Yes to pool time and a big floppy glam sun hat and chasing the kids through the sprinklers. But NO, NO, NO! It […]
Be forewarned: you might need a triple-espresso to read this post. I am the scepter-wielding queen of packing 100 things (none of which will change the world, mind you) into an average workday! Go ahead, it’s OK. Load up on the caffeine, don your trendiest safety goggles—these are perfect—and we’re off. *** A warm body […]