Tag: project management

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Distance Makes the Writer Grow Fonder of Editors—Or, Bringing It Home with the TZ Advantage

Wednesday, April 12th, 2017 by Lucy A.

For millennia, members of families—blood and work—lived mostly in the same area and were impacted considerably when one of their own struck out for distant pastures. But now that we’ve become wedged in the ethereal arms of technology, distance is a snap to negotiate. Electronic devices make it almost too convenient to move all forms […]

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Beyond the Style Guide, The Business of Copywriting

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Yes, There Is a “Right Way” to Create Amazing B2B Marketing Content

Tuesday, May 24th, 2016 by Stacy

Here at the Content Bureau, we really like efficiency. We include a detailed project methodology in every proposal, and work very hard to hold our clients to that process during every project. We do this for one simple reason: our methodology helps us to create the highest-quality marketing content quickly, cost-effectively, and with the least […]

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Beyond the Style Guide

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Tips for Coming in Under Budget on Your Marcom Projects

Tuesday, January 27th, 2015 by Allison

Some Content Bureau clients have a knack for coming in under budget on their marcom projects. Find out what four things they have in common.

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The Business of Copywriting

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How to Get the Best Value From the Content Bureau

Tuesday, November 4th, 2014 by Stacy

We want to be our clients’ first-choice agency for producing great marketing content—and delivering great value. Read these tips for scoping work with the Content Bureau, so you can get the right work/price trade-offs on every project.

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The Business of Copywriting

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What Causes Marcom Projects to Fail

Wednesday, March 5th, 2014 by Stacy

It’s really hard for me to write in the negative—I’m much more comfortable with “carrot” than “stick”—but will do so to make an important point. Marketing communications projects do fail, often for simple reasons that can be avoided. Failure in my book means that a project stalls or never finishes, greatly exceeds the original budget, […]

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The Secret to Being 100 Percent “In It” on Long-Haul Projects

Tuesday, October 1st, 2013 by Stacy

Oweeee. My entire body aches after doing the 39-mile Avon Walk this weekend. Day 1 (10 hours of walking through hilly San Francisco and Marin County) is particularly brutal. And yet, the whole experience—training, fundraising, thinking deep thoughts about how breast cancer continues to affect people that I love (and that they love), then actually […]

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The Creative Brief: Step #1 in Great Marketing Campaigns

Friday, October 12th, 2012 by Eric

Work in marketing long enough and you’ll feel it: the pit in your stomach when you and your creative team start talking past each other. “The creative team isn’t giving us what we want,” you assert.  “Marketing doesn’t know what it wants,” the creative team counters. There’s an easy way to avoid this too-common marketing […]

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Confessions of a Telecommuter: The Future of Work

Tuesday, July 12th, 2011 by Client Valerie Ashe, Sr. Manager, Americas Field Marketing, Autodesk

Are you telecommuting yet? Why not? Our intrepid field correspondent, Autodesk’s Valerie Ashe, reports on the perils and pleasures of bringing ALL your work home with you.

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It’s Summer. Is it OK to Slack Off?

Tuesday, July 5th, 2011 by Stacy

If you were hoping for a light and fluffy summer blog post, it’s not coming from me. Yes to a little glass of icy cold rosé a bit earlier in the day. Yes to pool time and a big floppy glam sun hat and chasing the kids through the sprinklers. But NO, NO, NO! It […]

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Welcome to My Day

Friday, June 10th, 2011 by Stacy

Be forewarned: you might need a triple-espresso to read this post. I am the scepter-wielding queen of packing 100 things (none of which will change the world, mind you) into an average workday! Go ahead, it’s OK. Load up on the caffeine, don your trendiest safety goggles—these are perfect—and we’re off. *** A warm body […]

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