Tag: sales

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Death of a (pharma) salesperson?

Wednesday, November 18th, 2009 by Client Jeff Gaus, Prolifiq

Custom marketing materials make it easier for physicians to educate their patients about the Food & Drug Administration (FDA)-approved uses and benefits of the drugs they prescribe. However, some physicians believe that those who distribute these materials—the pharma reps—provide little value beyond giving out free samples, branded “swag,” and educational materials. In fact, their efforts […]

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