Tag: sales pipeline


A Stranglehold on Mindshare, with Compound Interest

Tuesday, September 27th, 2011 by Alicia Springer

Business-speak seems to spawn imaginative metaphorical meanings for compound words. We have turnkey solutions to bandwidth issues and roadmaps to implementing backend gateways; we have sales pipelines and streamlined workflows and software toolkits and downstream upsells. Lately, we have been seeing some compound word metaphors that leave even Content Bureau eggheads with a bit of a headache…

is a member of the Content Bureau editorial team.


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The Word Lovers' File

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