Tag: social media

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Choosing the Right Social Channel for Your Marketing Message

Tuesday, November 7th, 2017 by Eric

If your business makes products for people who drive to work, you don’t want to advertise on subways. Similarly, if you target seniors, you’d be foolish to post on social platforms used mostly by people under eighteen. It’s not always immediately clear which social platform is best for posting messages from your business, but it’s […]

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Beyond the Style Guide

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How to Create All Your Marketing Program Content At the Same Time (Quickly, Cost-Effectively, and with No Drama)

Tuesday, November 1st, 2016 by Stacy

Yes! This is possible! It’s all about bundling. Our clients—ambitious marketers at large B2B technology and financial services companies—tend to use us for the “hard stuff.” These days, the “hard stuff” isn’t just the long stuff, it’s a bundle of marketing program assets that work together to nurture our clients’ customers along the buyer’s journey. […]

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When It’s Not Super to Use Superlatives

Tuesday, June 21st, 2016 by Laurel

So you’re supposed to be all casual and authentic when blogging. You might feel comfortable throwing around a few superlatives, like “our product is just the best,” or it’s “best in class,” which you’d never do in more buttoned-up content like eBooks or white papers. You’ve been told that headlines containing superlatives get better results. […]

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Beyond the Style Guide, How to Write a Great…, Throwback Thursday

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Love Ya Bae, But You’re Trying Too Hard to Be on Fleek

Tuesday, February 17th, 2015 by Chris

Marketers want to “speak” to their target audiences with relevant messaging, of course. But as this post explains, trying to be edgy and fresh can sometimes lead to awkward brand moments (or, shall we say, appearing not so “on fleek”?).

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Twitter Gets a Makeover: Meet Your New Web Profile

Tuesday, May 27th, 2014 by Todd

Twitter has completely revamped its web profile experience. Find out what to expect from this new format before you make the switch.

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Techy Designer

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Social Media: The Basics

Friday, February 28th, 2014 by Jenny

It’s been a decade since the emergence of Facebook, and the advent of social media has forever changed the landscape of corporate marketing strategies. Companies across all industries are increasingly participating in conversations with their consumers via wall posts or tweets, but often are unsure of how to make the first move. Having helped various […]

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The Business of Copywriting

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B2B Website Best Practices, Part II: Facebook for B2B

Wednesday, January 15th, 2014 by Stacy

Updating a few webpages today, are you? Of course you are. The content on today’s B2B sites needs to change weekly, if not daily. And every so often, your company decides to re-do its website completely—or at least massive sections of it. If you’re in the midst of such an overhaul, as we are here […]

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Summer Reads for Marcom Pros

Thursday, July 21st, 2011 by Jane

Many marcomm professionals will feel compelled to grab the latest business gospel as vacation reading this summer. But as passionate, creative thinkers, they also should consider dropping a few of these titles into their beach bags.

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Writing We Love

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Uh-Oh, My 13-Year-Old Has a Facebook!–Parental Controls and Social Networking

Wednesday, February 16th, 2011 by Lisa Z.

The first thing to know about Facebook (FB) is that most FB thirteen-year-olds are actually eleven or ten … even nine (especially if they’re child number three and no one is paying attention anymore). Getting a FB page is a bonafide rite of passage, complete with celebratory input (no gifts, please) from far-flung relatives. “Welcome […]

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Off Hours

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How to Write a Great Executive Tweet

Tuesday, November 2nd, 2010 by Chris

Like it or not, the 140-character tweet is today’s version of the boardroom speech. Read about execs who have mastered the art of Twitter.

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