Yes! This is possible! It’s all about bundling. Our clients—ambitious marketers at large B2B technology and financial services companies—tend to use us for the “hard stuff.” These days, the “hard stuff” isn’t just the long stuff, it’s a bundle of marketing program assets that work together to nurture our clients’ customers along the buyer’s journey. […]
So you’re supposed to be all casual and authentic when blogging. You might feel comfortable throwing around a few superlatives, like “our product is just the best,” or it’s “best in class,” which you’d never do in more buttoned-up content like eBooks or white papers. You’ve been told that headlines containing superlatives get better results. […]
Marketers want to “speak” to their target audiences with relevant messaging, of course. But as this post explains, trying to be edgy and fresh can sometimes lead to awkward brand moments (or, shall we say, appearing not so “on fleek”?).
Twitter has completely revamped its web profile experience. Find out what to expect from this new format before you make the switch.
It’s been a decade since the emergence of Facebook, and the advent of social media has forever changed the landscape of corporate marketing strategies. Companies across all industries are increasingly participating in conversations with their consumers via wall posts or tweets, but often are unsure of how to make the first move. Having helped various […]
Updating a few webpages today, are you? Of course you are. The content on today’s B2B sites needs to change weekly, if not daily. And every so often, your company decides to re-do its website completely—or at least massive sections of it. If you’re in the midst of such an overhaul, as we are here […]
Many marcomm professionals will feel compelled to grab the latest business gospel as vacation reading this summer. But as passionate, creative thinkers, they also should consider dropping a few of these titles into their beach bags.
The first thing to know about Facebook (FB) is that most FB thirteen-year-olds are actually eleven or ten … even nine (especially if they’re child number three and no one is paying attention anymore). Getting a FB page is a bonafide rite of passage, complete with celebratory input (no gifts, please) from far-flung relatives. “Welcome […]
Like it or not, the 140-character tweet is today’s version of the boardroom speech. Read about execs who have mastered the art of Twitter.
What can marketers learn from smoothies? “Power Boost” your marketing assets with add-ons such as tweets and videos–taking a tip from Jamba Juice’s Antioxidant PowerTM Boost.