Tag: speech writing

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Four Online Tools to Improve Your Copywriting

Tuesday, April 26th, 2016 by Eric

Good copywriting is smart—plus polished, professional, and mistake-free. It helps your brand look good. It can also help you engage your audience more deeply and convert more prospects to customers. If you’re looking to “level up” the quality of your copywriting, there are many helpful tools available on the internet: 1. The free Hemingway App […]

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Beyond the Style Guide

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Four Lessons Marketers Can Take from the 2016 Presidential Primary Season

Tuesday, March 1st, 2016 by Eric

Most U.S. presidents are good public speakers, hold popular policy positions, and possess personalities and résumés that are “presidential.” But that’s not enough to make it to the highest office in the land. To do that, you need marketing. The 2016 presidential candidates know this. Hillary Clinton prepped for her campaign by enlisting hotshot marketers […]

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Throwback Thursday: Five Tips from a PowerPoint Script Writer

Thursday, February 18th, 2016 by Allison

PowerPoint slides provide visual support for the facts, figures, and messages that you want to impart to your target audience. But your script is what really helps to tell your story. Developing a compelling script for your PowerPoint presentation takes work and creativity, of course. If scriptwriting is not your strong suit, here are some tips that […]

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Throwback Thursday

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Five Tips from a PowerPoint Script Writer

Monday, August 19th, 2013 by Allison

PowerPoint slides provide visual support for the facts, figures, and messages that you want to impart to your target audience. But your script is what really helps to tell your story. Developing a compelling script for your PowerPoint presentation takes work and creativity, of course. If scriptwriting is not your strong suit, here are some […]

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The Business of Copywriting

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Speech-Crafting Lessons from the White House

Thursday, December 17th, 2009 by Chris

Regardless of where you fall on the political spectrum, it’s hard to deny that President Obama has brought powerful speech-giving back to the White House. Much of the credit goes to Obama himself. The award-winning author is heavily involved in the drafting of his speeches—and packs a punch with his delivery. It is also clear […]

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