Those first six or seven words on the cover can be the hardest part of writing! To make sure readers keep reading, we need snappy, ultra-compelling titles and sub-headlines that are also relevant, informative, and comply with corporate branding guidelines. Stuck in a rut? Here are some tips for getting out. . .
Posts Tagged ‘style’
The very best style guide reference books
If you’ve read the fabulous Grammar Queen’s post on creating a corporate style guide (and if you haven’t read it, do so right now), you know you must make some decisions about how your organization crosses the t’s and dots the i’s. However, you can’t possibly list every grammar or style rule in your own [...]
How do I create a corporate style guide?
Your Highness: I work in marketing at a midsized technology firm. My boss tells me we need a style guide. Yesterday. And I’m just the person to produce it. While I do some writing as part of my job, and I can put commas where they belong—OK, most of the time—I’m not a writer or [...]
