We love creating editorial style guides and brand guidelines because they can help a company to produce more effective content for years. These references can be especially helpful for people in your organization who produce content but don’t count writing as a core skill. But not all companies want or need a comprehensive new guide. […]
Your Highness: I must confess a shortcoming. Sometimes I’m not sure when to capitalize words. OK, some words. The important ones, like my Boss’s Job Title (boss’s job title?). And the smaller ones in headlines. The more examples that come to mind, the more confused I get. Please help. My dear Subject, Never […]
Marketers want to “speak” to their target audiences with relevant messaging, of course. But as this post explains, trying to be edgy and fresh can sometimes lead to awkward brand moments (or, shall we say, appearing not so “on fleek”?).
Should you use spaces around a slash mark … or not? Well, the winds of change are blowing on this style item and the answer might surprise you, as this blog post explains.
One space or two after a period? We hope this post will set the record straight once for all!
Copy blocks are versatile B2B marketing essentials that can complement any wardrobe of assets. Learn the process for creating great copy blocks in this post.
Last June, in “It’s So Easy to Be a Marketing Rock Star,” I described a “foolproof method for getting incredible value from the Content Bureau on virtually any project.” In this post, I’ll share best practices for web copywriting projects, in particular. Web projects are unique in that our clients often use different resources for […]
In today’s post, the serial comma—also known as the Oxford comma. For those of us who may become rather focused on such things, the debate about “serial comma, yes or no?” can be serious business. Commas are wonderful tools. They convey changes of direction, clarify sentences, indicate pauses, and flag upcoming dialogue. In marketing communications, […]
Your Highness: I have a confession to make: I live in fear of the semicolon. As phobias go, I know it could be worse. I could have an aversion to, say, spiders, or maybe conference calls or my BlackBerry. Which would really be unfortunate, since I work in marketing. Anyway. I’m tired of worrying about […]
A few years ago, teaching a class on business writing to young PR professionals, I explained that emoticons or “smileys” had no place in emails to clients. Too cute, too casual, too lazy, I lectured. Now, smileys have crept into my own client emails to a somewhat embarrassing degree. I’m caught between the desire to […]