Tag: style guide

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Words to Watch: The Stocking-Size Style Guide

Thursday, December 22nd, 2016 by David Hayward

We love creating editorial style guides and brand guidelines because they can help a company to produce more effective content for years. These references can be especially helpful for people in your organization who produce content but don’t count writing as a core skill. But not all companies want or need a comprehensive new guide. […]

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The Grammar Queen’s Guide to Capitalization

Wednesday, April 20th, 2016 by Lisa Stonestreet

  Your Highness:  I must confess a shortcoming. Sometimes I’m not sure when to capitalize words. OK, some words. The important ones, like my Boss’s Job Title (boss’s job title?). And the smaller ones in headlines. The more examples that come to mind, the more confused I get. Please help.   My dear Subject, Never […]

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Love Ya Bae, But You’re Trying Too Hard to Be on Fleek

Tuesday, February 17th, 2015 by Chris Kent

Marketers want to “speak” to their target audiences with relevant messaging, of course. But as this post explains, trying to be edgy and fresh can sometimes lead to awkward brand moments (or, shall we say, appearing not so “on fleek”?).

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You Damn Kids Get Offa My Lawn: In Defense of Persnicketiness

Wednesday, January 7th, 2015 by Lisa Stonestreet

Should you use spaces around a slash mark … or not? Well, the winds of change are blowing on this style item and the answer might surprise you, as this blog post explains.

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This Is Your Final Warning: Only One Space After a Period

Tuesday, September 23rd, 2014 by Chris Kent

One space or two after a period? We hope this post will set the record straight once for all!

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How to Write a Great Copy Block: An Essential Piece of Your B2B Marketing Wardrobe

Friday, September 12th, 2014 by Ruth Burk

Copy blocks are versatile B2B marketing essentials that can complement any wardrobe of assets. Learn the process for creating great copy blocks in this post.

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Help! I Need Web Copy—Pronto!

Tuesday, April 30th, 2013 by Stacy Crinks

Last June, in “It’s So Easy to Be a Marketing Rock Star,” I described a “foolproof method for getting incredible value from the Content Bureau on virtually any project.” In this post, I’ll share best practices for web copywriting projects, in particular. Web projects are unique in that our clients often use different resources for […]

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Serial Commas in Marketing Communications Provide Clarity, Without Contortions

Wednesday, April 17th, 2013 by Nina Davis

In today’s post, the serial comma—also known as the Oxford comma. For those of us who may become rather focused on such things, the debate about “serial comma, yes or no?” can be serious business. Commas are wonderful tools. They convey changes of direction, clarify sentences, indicate pauses, and flag upcoming dialogue. In marketing communications, […]

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Never Fear the Semicolon

Friday, June 17th, 2011 by Lisa Stonestreet

Your Highness: I have a confession to make: I live in fear of the semicolon. As phobias go, I know it could be worse. I could have an aversion to, say, spiders, or maybe conference calls or my BlackBerry. Which would really be unfortunate, since I work in marketing. Anyway. I’m tired of worrying about […]

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I Frown on Smileys :(

Monday, May 23rd, 2011 by Chris Kent

A few years ago, teaching a class on business writing to young PR professionals, I explained that emoticons or “smileys” had no place in emails to clients. Too cute, too casual, too lazy, I lectured. Now, smileys have crept into my own client emails to a somewhat embarrassing degree. I’m caught between the desire to […]

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