Twitter has completely revamped its web profile experience. Find out what to expect from this new format before you make the switch.
It’s been a decade since the emergence of Facebook, and the advent of social media has forever changed the landscape of corporate marketing strategies. Companies across all industries are increasingly participating in conversations with their consumers via wall posts or tweets, but often are unsure of how to make the first move. Having helped various […]
Every brand makes a promise to customers. For Apple, the promise is elegantly designed, easy-to-use products. For Starbucks, it’s that customers will receive the same high-quality products and service every time they interact with the brand, around the world. For FedEx, it’s that packages will reach their destination absolutely, positively overnight. Authentic brands are those […]
Blech. It’s already late-mid-January and you still haven’t made a New Year’s resolution. I think I know why: if you’re older than, say, 25, it’s probably impossible to think of a single personal flaw you haven’t already overcome by way of a previous New Year’s resolution. But if you work in marcom, you can always […]
The Atlantic‘s blog recently ran a post on the genesis of a joke that’s making the rounds in a big way. We may be behind the curve on this one, but this joke hits so close to our hearts that we just have to help viral-ize it: Twitter’s Best Joke: An SEO Copywriter Walks Into a […]
The latest celebrity to join the Twitterverse is none other than Santa himself. This year as he makes his flight around the globe, the Jolly Old Elf is taking time out to send tweets to all his followers who have made the nice list, giving weather reports, updates, and answers to your questions. Since Santa […]
Like it or not, the 140-character tweet is today’s version of the boardroom speech. Read about execs who have mastered the art of Twitter.
While consumers and small businesses tweet away, large businesses struggle to determine their corporate and product-level social media strategies. Should each product group have its own blog, Facebook fan page, and Twitter account? Who is responsible for ensuring that each product term has an accurate wiki? We recommend that corporate marketing departments develop high-level social […]