Have you noticed how many recent Chanel couture campaigns were shot in exotic locations? Fashion has long been about storytelling, but what about B2B marcomm? Ask yourself: how would you prefer to receive information about a gadget you’re considering buying? Via a clever video clip that shows attractive people like you using the gadget, or a PowerPoint full of charts and graphs?
What can marketers learn from smoothies? “Power Boost” your marketing assets with add-ons such as tweets and videos–taking a tip from Jamba Juice’s Antioxidant PowerTM Boost.