Tag: web copy

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Four Steps to More-Viral Marketing Content

Thursday, June 16th, 2016 by Eric

Going viral is the content marketer’s holy grail. By making audiences feel compelled to share your content, you can multiply the impact of your marketing spend by orders of magnitude. But how do you make that happen? How do you create viral content, like the Old Spice Guy video campaign . . .   . […]

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Four Online Tools to Improve Your Copywriting

Tuesday, April 26th, 2016 by Eric

Good copywriting is smart—plus polished, professional, and mistake-free. It helps your brand look good. It can also help you engage your audience more deeply and convert more prospects to customers. If you’re looking to “level up” the quality of your copywriting, there are many helpful tools available on the internet: 1. The free Hemingway App […]

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He, She, or They? Making Marketing Content Gender-Neutral

Wednesday, January 20th, 2016 by Chris

The public transition of Caitlyn Jenner and the popularity of the Amazon show “Transparent” have given words like “transgender” and “cisgender” a higher profile. At the same time, journalists and other content developers struggle with gender sensitivity in their writing—including dodging the “he or she” construction, using the “they” pronoun to represent a single individual, […]

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Hey Content Bureau, Can You Make Me This Really Crazy Marketing Asset?

Wednesday, January 13th, 2016 by Stacy

It’s a new year, and we’re having fun coming up with wild new marketing assets for our clients. I just emailed one of our all-time most creative clients—she once asked us to create a pinwheel, yes: a marcom lollipop spinning on a stick!—and it reminded me to tell you about these projects that step beyond […]

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The Business of Copywriting

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B2B Website Best Practices, Part III: Writing Headlines

Tuesday, April 1st, 2014 by Stacy

The Content Bureau’s new website is live! Check out the final installment of our B2B Website Best Practices blog post series and find out why writing headlines for B2B sites can be a (huge!) challenge, and learn about some strategies for success our team discovered along the way.

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B2B Website Best Practices, Part II: Facebook for B2B

Wednesday, January 15th, 2014 by Stacy

Updating a few webpages today, are you? Of course you are. The content on today’s B2B sites needs to change weekly, if not daily. And every so often, your company decides to re-do its website completely—or at least massive sections of it. If you’re in the midst of such an overhaul, as we are here […]

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B2B Website Best Practices, Part I: SEO

Friday, November 1st, 2013 by Stacy

In my recent post on how to survive long-haul projects, I promised to share some tips that I hope you’ll find useful as you’re creating or updating your company’s B2B website. (Pop quiz: which is harder, “going green” or completely revamping your corporate site? Just buy some divided trash cans, friends—one side for recyclables, one […]

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Just Because It’s in the Dictionary Doesn’t Mean It’s a Word

Thursday, September 12th, 2013 by Chris

Blame it on Miley Cyrus: Now even completely unhip people who aren’t tuned into urban culture know what “twerking” means, and this is probably not a good thing. (If you’re reading this and still don’t know about twerking, trust me, stay ignorant. Don’t look it up on Google. You’re welcome.) Mainstream media are discussing twerking, […]

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Grab and Woo: Sparking a Love Affair with Marketing Email

Thursday, July 25th, 2013 by Lucy A.

Each morning, like so many of you, I dynamite the coffee dam and load up the inbox. And as I take my daily walk down Inbox Avenue, I inevitably encounter a congregation of marketing emails, all vying for my attention. But it’s the rare bird whose feathers entice me to flutter up to the “open” […]

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Help! I Need Web Copy—Pronto!

Tuesday, April 30th, 2013 by Stacy

Last June, in “It’s So Easy to Be a Marketing Rock Star,” I described a “foolproof method for getting incredible value from the Content Bureau on virtually any project.” In this post, I’ll share best practices for web copywriting projects, in particular. Web projects are unique in that our clients often use different resources for […]

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