Tag: white papers

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Grab and Woo: Sparking a Love Affair with Marketing Email

Thursday, July 25th, 2013 by Lucy Anderton

Each morning, like so many of you, I dynamite the coffee dam and load up the inbox. And as I take my daily walk down Inbox Avenue, I inevitably encounter a congregation of marketing emails, all vying for my attention. But it’s the rare bird whose feathers entice me to flutter up to the “open” […]

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How to Maximize Self-Marketing Opportunities at Family Weddings

Tuesday, June 21st, 2011 by Keven Smith

Spring: when a young man’s fancy turns to…. Well, shoot. I just glanced at my calendar, and today is actually the first day of summer. I guess I was thrown off by all the unseasonably cool weather this year. But I think I can still salvage this blog post. If spring is the season of […]

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How To Write a Great (Sexy) White Paper

Thursday, July 8th, 2010 by Ruth Burk

White papers get a bad rap. Dull. Long. Overly-complicated. Anything but sexy. But they’re still one of the highest-impact marcomm assets you can create. Give your customers what they yearn for—variety, visual interest, and bold content—and they’ll fall in love with white papers (and your company) all over again.

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