Tag: white papers

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How to Create All Your Marketing Program Content At the Same Time (Quickly, Cost-Effectively, and with No Drama)

Tuesday, November 1st, 2016 by Stacy Crinks

Yes! This is possible! It’s all about bundling. Our clients—ambitious marketers at large B2B technology and financial services companies—tend to use us for the “hard stuff.” These days, the “hard stuff” isn’t just the long stuff, it’s a bundle of marketing program assets that work together to nurture our clients’ customers along the buyer’s journey. […]

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3 Reasons to Create Long-Form Digital Marketing Content

Wednesday, January 14th, 2015 by Eric Wilinski

Digital content should be short and sweet, no? Actually, your target audience may crave something more substantial. This post offers four reasons to “go long” with digital marketing content.

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Grab and Woo: Sparking a Love Affair with Marketing Email

Thursday, July 25th, 2013 by Lucy Anderton

Each morning, like so many of you, I dynamite the coffee dam and load up the inbox. And as I take my daily walk down Inbox Avenue, I inevitably encounter a congregation of marketing emails, all vying for my attention. But it’s the rare bird whose feathers entice me to flutter up to the “open” […]

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How to Write an Edgy White Paper

Friday, April 15th, 2011 by Ruth Burk

Ho-hum. Another white paper. Most clients struggle to turn this staple of the high tech industry into something exciting, engaging, and most important, actually read. An edgy white paper is refreshing. Challenges your thinking. Shows true zeal. We’ve written hundreds of white papers. Though often few and far between, the edgy ones are my favorite. […]

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How To Write a Great (Sexy) White Paper

Thursday, July 8th, 2010 by Ruth Burk

White papers get a bad rap. Dull. Long. Overly-complicated. Anything but sexy. But they’re still one of the highest-impact marcomm assets you can create. Give your customers what they yearn for—variety, visual interest, and bold content—and they’ll fall in love with white papers (and your company) all over again.

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