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Twitter Gets a Makeover: Meet Your New Web Profile

Tuesday, May 27th, 2014 by Todd

Social networks like Facebook and Twitter are constantly tweaking their user experiences: introducing new features, refining existing ones, removing others. Usually, these changes are relatively small, like when Twitter recently added search for Timelines and Lists, or Facebook ended its email address system (that no one ever used anyway). And typically, the adjustments are made quietly—often without any announcement at all—with initial release limited to a small subset of users.

But Twitter’s latest rollout is quite a bit more significant. About a month ago, Twitter started offering a completely revamped web profile experience. It’s been available on an opt-in basis so far, but new signups will automatically get the new profile, and everyone will be transitioned (whether they like it or not) within the coming weeks.

The new web profile features a panoramic header photo overlayed with a large profile photo. Gone are the full-window background images, replaced by a solid color (a soft blue-grey by default). We may as well say what you’re probably already thinking: it’s a LOT like Facebook. How much? Well, if imitation truly is the sincerest form of flattery, suffice it to say that Twitter is paying Facebook a huge compliment.

Besides the new look, the new profile offers some feature enhancements as well. Your best tweets will now appear larger, and you can pin one of your tweets to the top of your page. You can also customize how other profiles appear to you by choosing from three timeline options: tweets, tweets with photo/videos, or tweets and replies.

You’ll want to update the images on your profile so they’re optimized for the new experience. The recommended sizes are 1500×500 pixels for header photos and 400×400 pixels for profile photos. Twitter offers a help article on customizing your profile.

Are you ready to make the switch? Let us know what you think once you do! Or need help crafting compelling B2B social media content, including tweets? Contact us.

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