Client Case Study IAS International Asset Systems

The Content Bureau delivers the facts—
not marketing-speak—for IAS’s transportation customers.

Poised to launch a new product line, transportation technology firm International Asset Systems (IAS) relied on the Content Bureau to develop a suite of critical marketing materials. We worked with the award-winning San Francisco-based design firm 300FeetOut and utilized IAS’s well-defined messaging to deliver exceptional results. In just eight weeks, the Content Bureau created and executed an integrated marketing communications program that conveyed the value, security, and reliability of IAS’s solutions to the company’s transportation customers.

Every aspect of the program—including all-new website copy, web and print advertising copy, a PowerPoint presentation, a strategic white paper, and press releases—positioned IAS as a respected leader in the field of transportation equipment management.

According to senior vice president Blair Peterson, “The Content Bureau provided us with terrific content at a time when we were in a real pinch. Thanks to their grasp of the subject matter, excellent writing skills, and unbelievable dedication to our multiple timelines and priorities, they delivered first-class, on-spec content on time and on budget. And they made it fun.”

Over the last eight years, the Content Bureau has continued to support IAS’s exponential growth. In 2007, we wrote an entirely new website, two PowerPoint presentations, several data sheets, multiple case studies, and other materials to reflect the company’s expanded service offerings. “Partnering with the Content Bureau all these years has confirmed our belief that close collaboration yields great content,” adds Peterson. “You can’t lose with this team.”

" The Content Bureau delivered first-class, on-spec content on time and on budget. And they made it fun. "

—Blair Peterson, Senior Vice President, International Asset Systems

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