High-definition television and other advanced electronics bring stunning audiovisual quality to home entertainment, but are often so complex that it’s hard to describe them—much less explain how to install or use them. When Sony Electronics needed crystal-clear messaging copy that its channel and agency partners could use in their consumer-facing marketing collateral, it turned to the Content Bureau.
“We had worked with several large agencies, but struggled to find the quality copy we needed,” recalls Lisa McPherron, then strategic marketing manager for Sony’s Home Products Division.
“The Content Bureau delivered exactly what we were looking for—simple, easy-to-understand copy blocks for our top ten consumer electronics products.”
Sony next tapped the Content Bureau to collaborate with web design firm Razorfish on transforming its HDTV Learning Center website into a well-organized comparison of Sony HDTV models. We developed the copy for the site’s interactive features, FAQs, user guides, and product descriptions. Convinced of our versatility, Sony also tasked us with refining the messaging on Blu-Ray high-definition video—an innovator in high-definition video technology.
" The Content Bureau delivered exactly what we were looking for—simple, easy-to-understand copy blocks for our top ten consumer electronics products. "
—Lisa McPherron, then Strategic Marketing Manager for the Home Products Division, Sony Electronics