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Case Study: The Content Bureau Creates Vibrant eBooks, Infographics for RSA Security

Monday, April 16th, 2018 by Stacy

Which B2B marketing content is stickiest? RSA Security chose bright, eye-catching imagery for its new eBooks and infographics—creating an accessible and highly memorable security story.

You can read all about our work for RSA Security in this new Content Bureau case study!

Need eBooks, infographics, or other highly visual marketing assets? Call us!

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Client Posts

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Can We Jump on a Call?

Tuesday, April 10th, 2018 by Lucy A.

Content Bureau clients are a diverse set, ranging from global tech marketers to venture capitalists, and we take genuine pleasure in getting to know them through email, conference calls, and in-person meetings. It’s a rare project that doesn’t start with a kick-off call, and it’s during these calls that everyone will toss around a few […]

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Beyond the Style Guide, The Business of Copywriting

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Happy Holidays

Friday, December 22nd, 2017 by Stacy

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Off Hours

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Choosing the Right Social Channel for Your Marketing Message

Tuesday, November 7th, 2017 by Eric

If your business makes products for people who drive to work, you don’t want to advertise on subways. Similarly, if you target seniors, you’d be foolish to post on social platforms used mostly by people under eighteen. It’s not always immediately clear which social platform is best for posting messages from your business, but it’s […]

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Beyond the Style Guide

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Three Tips for Turning Data Into Compelling Marketing Content

Wednesday, October 25th, 2017 by Ruth

Did you recently fund a customer survey? Or hire a firm to do primary research related to trending issues in your industry? Chances are, you’re looking at a plethora of data compiled into Excel spreadsheets, or summarized in charts, graphs, tables, and scores of PowerPoint slides. Yes, the data’s there—but it’s difficult to decipher and use […]

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How to Write a Great…

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Tips for Selecting and Working with Subject Matter Experts

Thursday, October 12th, 2017 by Lauren

It’s time to attract leads with another top-of-the-funnel gem. You need a compelling, thought-leadership-filled B2B ebook or white paper that people will leap to download. And that asset must enhance your brand and further your core message—which calls for more than a pretty cover, good landing page, and clickbait title. So, you look to your […]

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Beyond the Style Guide, Uncategorized

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STYLE GUIDE THROWDOWN: CMS VS. AP . . . Or, Editors Amusing Themselves: A Play in 20 Acts

Tuesday, October 3rd, 2017 by Lisa S. and Chris

To: Content Bureau Editing Team From: Lisa S. Subject: Hyphenation joy Hi, all— I was poking around after renewing my subscription to The Chicago Manual of Style/geeking out on CMS 17, and found this handy cheat sheet. Enjoy! ________________________________________________ To: Content Bureau Editing Team From: Chris Subject: Blog post idea Hey, have we done a blog post with a fight […]

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Beyond the Style Guide

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How to Write Good: Using a Team Approach to Perfect Copy

Wednesday, September 27th, 2017 by Ruth

My son sent me this list the other day and it made me laugh. How to Write Good* The passive voice is to be avoided. Prepositions are not words to end sentences with. It is wrong to ever split an infinitive. Eschew ampersands & abbreviations, etc. Don’t be redundant; don’t use more words than necessary; […]

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Marketing in the Time of Chaos

Thursday, September 21st, 2017 by Laurel

Seriously, Nivea? The times, they are chaotic—to say the least. The importance of social media in our daily lives means that  public response to events of all kinds—political, artistic, market-based—is swift and loud. What does this mean for marketers and content creators? Recently, a client asked for my opinion on a marketing campaign they were […]

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Beyond the Style Guide

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Who Hires and Manages the Content Marketing Agency—Corporate Marketing or the Business Unit?

Thursday, August 31st, 2017 by Stacy

Like many creative services companies, the Content Bureau works with tech and financial services companies that have corporate marketing departments wielding lots of centralized control; and we also work with companies that are almost completely decentralized—where the individual business units can produce whatever marketing content they want. Which of these organizational structures leads to the […]

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Beyond the Style Guide

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