Give your content the royal treatment
The Content Bureau delivers premium B2B marketing content at scale.
Trust our talented content creators who work together on large, multi-asset programs using a methodology honed over our 20+-year history.
Meet our talented, experienced team of B2B marketing content creators:
Aileen Abaya is a B2B tech, financial tech, and cryptocurrency communications goddess. Having worked extensively on both the client and agency sides—leading global PR and social strategy, but also crafting white papers, blog posts, case studies, and social copy—she’s an excellent fit for Content Bureau clients who want a single, extremely capable point of contact. We’re in love with her crystal-clear copy, expert project management skills, and passion for diving fearlessly into virtually any tech or fintech subvertical. Aileen holds a B.A. in mass communications and legal studies from UC Berkeley and an M.B.A. from UCLA. She lives in the San Francisco Bay Area.
Lucy Anderton helps us show our clients how smart they really are. She is a swift, efficient, and creative editor who sees into the heart of a project and helps it emerge as an elegant bouquet of well-ordered words. A chief editor and translator for the SKEMA business school, Lucy holds an M.F.A. from the Warren Wilson M.F.A. Program for Writers and a B.A. in jazz composition from Berklee College of Music. Her poems and critical works have appeared in journals throughout the United States and France, and her book of poems, The Flung You, was released in 2012 by New Michigan Press. Lucy splits her time between the San Francisco Bay Area and a tiny village in Southern France.
Ruth Burk’s exceptional content and client service have earned our agency so many five-star Clutch reviews that we’re running out of superlatives for this 20+-year Content Bureau superstar! She’s a perennial favorite of our clients in tech, financial services, and consulting who need large volumes of high-quality industry marketing content. Queen of the 30-minute executive-level thought leadership interview, she transforms complex source content into elegant white papers, blog posts, infographics, and more. Ruth draws on her deep business experience as a former senior manager, consultant, and internal auditor at Accenture, Booz Allen & Hamilton, and Chevron, respectively. She holds a B.S. in accounting from Oregon State University and an M.B.A. from the Tuck School of Business Administration at Dartmouth College. Ruth lives near Portland, Oregon.
Michelle Burke enriches the Content Bureau’s work with her ability to simply visualize complicated branding strategy. She’s a fierce defender of our clients’ style guides, a crystal-clear communicator, and the ultimate professional in all aspects of her impeccable work. Michelle has created powerful PowerPoint presentations, infographics, trade show graphics, websites, and print collateral for many Content Bureau clients. She holds a B.F.A. in graphic design from Massachusetts College of Art. Michelle lives near Sacramento, California.
Michelle Chang is a true “dive into anything with gusto” force of nature—thanks to her cheerful can-do spirit and experience in big-name finance, consulting, marketing, and nonprofit management. She’s the perfect campaign lead, delivering ultra-smart, long-form thought leadership content, then writing the short stuff—blog posts, emails, social copy, banners, and more—that draws readers to our clients’ gated assets. Her educational achievements are, um, rather impressive as well. Michelle holds a B.S. in management science from MIT, an M.A. in international studies from the Lauder Institute at the University of Pennsylvania, and an M.B.A. from Wharton. She lives in the San Francisco Bay Area.
Abigail Crinks is our whip-smart, blazingly fast, and exceptionally well-connected competitive and social media analyst. Our youngest team member, she brings of-the-moment social media and web savvy to projects requiring undercover skills. We see a big future for this one. Abigail is currently pursuing a B.S. in consumer behavior and marketplace studies with a minor in business at the University of Wisconsin-Madison. She works from both Madison and the San Francisco Bay Area.
Stacy Crinks founded the Content Bureau in 2000 and continues to lead the agency’s growth (occasionally sporting tiara and scepter). Prior to founding the Content Bureau, Stacy was a manager in the Andersen Consulting (now Accenture) Strategic Services practice. Before that, she did sales and technology project management for Trans Ocean/Transamerica Leasing. She began her career (and the tiara thing) on the Champs-Elysées, at the global headquarters of advertising agency Publicis. Stacy received a B.A. in political economy of industrial societies from UC Berkeley, an M.B.A. from Wharton, and an M.A. in international affairs and Spanish from the Lauder Institute at the University of Pennsylvania. She lives in the San Francisco Bay Area.
Brian Cronk is our editor extraordinaire for financial services, technology, and professional services clients. He turns the deepest, thorniest source content into elegant thought leadership copy, and provides expert editorial direction on the wide variety of marketing assets we produce—from articles to white papers and everything in between. Brian’s rock-solid credentials include both client-side and agency experience for companies including Charles Schwab and Dow Jones, along with a previous incarnation as a journalist at The Wall Street Journal. Brian holds a B.A. from UC Berkeley. He lives in the San Francisco Bay Area.
Lisa Gluskin Stonestreet
Lisa Gluskin Stonestreet possesses both business and literary cred in abundance. A member of the Content Bureau copywriting team since 2007, Lisa helps the agency’s top-tier clients present their ideas clearly and forcefully. As an experienced editing consultant, Lisa has helped businesspeople, management consultants, technical and medical experts, and creative writers bring their visions to the page. She is the author of The Greenhouse (Frost Place Prize 2014) and Tulips, Water, Ash (Morse Poetry Prize 2009). Lisa holds an M.F.A. from the Warren Wilson M.F.A. Program for Writers and a B.A. in American literature from Yale University. She teaches writing at Portland’s Literary Arts and Seattle’s Hugo House, and hosts two popular Portland reading series, Lilla Lit and Literary Bingo. She lives in Portland, Oregon.
Penina Goodman could run this entire agency with her eyes closed. In the meantime, we’re lucky to have her support on our marketing, ops, and special projects in ways that help us grow joyfully, thoughtfully, and sustainably. A steadfast follower of the design-thinking philosophy, Penina has led and inspired collaborative teams through hundreds of branding and marketing initiatives—from concept through execution—for clients including Michael Jordan, CDC Small Business Finance, W Hotel, Cymer Inc., Geppetto’s Toys, and Independent Financial Group. Penina holds a B.A. in psychology from University of Michigan, and an M.A. in graphic design from the Portfolio Center. A proud native Michigander, she now lives in San Diego, California.
Allie Hayase is a woman we’d love to clone. Her keen editorial perspective, great visual eye, experienced strategic outlook, and super-high quality bar make her the perfect partner for clients needing help with everything from content strategy to execution of expansive, multi-year, multi-asset projects. Allie brings 20+ years of marketing experience to the team, with stints in Accenture’s Communications and High Tech Strategy group, NEC Electronics semiconductor division, and the WNBA. She holds a B.A. in management/engineering from Claremont McKenna College, a B.S. in industrial engineering from Stanford University, and an M.B.A. from the University of Michigan. She lives in San Diego, California.
Christine Kent has no trouble retaining her focused cool even when clients need thousands of words or an on-target thought leadership article at the eleventh hour. As an editor, writer, and journalist, she has composed and polished all types of content for B2B and consumer clients, finding just the right tone to tell the tale at hand. Chris has served as writing manager for Blanc & Otus Public Relations, and holds a B.A. in communications from American University. Chris works from the East Coast as well as a rosé-filled village in Southern France’s Languedoc region.
Lisa Klenner is like a glass of Veuve Clicquot—sparkly, refined perfection. A 10+-year Content Bureau special projects lead, Lisa excels at elegantly and proactively managing our technology and process-related projects, as well as many other initiatives requiring wicked smarts, creativity, tenacity, and diplomacy. She’s also led client support, stepping in to take care of our clients when needed. Lisa holds an M.A. in public administration from California State University and a B.A. in cultural anthropology from UC Berkeley. She lives outside San Diego, California.
Safiya Lawrence, SEO diva, is a powerful behind-the-scenes asset for our clients. Providing everything from site architecture recommendations to research and analysis to meta tags, copy development, and beyond, Safiya oversees each component of our clients’ custom SEO strategies. She is beloved by our writing and editing team, ensuring the content we deliver is highly effective for both humans and search engines. Safiya holds a B.A. in communications from Jacksonville University, a B.A. in public administration from Florida International University, and an M.S. in higher education administration from Southern New Hampshire University. She lives in New Jersey.
Todd Nocera, the Content Bureau’s in-house multimedia visionary and cool guy, gives the term “eclectic” new meaning. Beloved by Content Bureau clients across the globe, Todd delivers gorgeous creative work that flies through brand review. Before joining the Content Bureau, he worked in video, sound, web, and print for Saatchi & Saatchi, Cartoon Network, R/GA, Subaru, Hasbro, Mattel, Nestlé, and other heavy hitters in the advertising world. His other life as a musician keeps him busy in the off hours. Todd holds a B.S. and M.S. in mechanical engineering and an M.A. in music composition from Tufts University. He lives in New York.
Réka Pigniczky is the Content Bureau’s extremely overqualified video lead. A celebrated documentary filmmaker and former television journalist with Duna TV and the Associated Press Television News, Réka puts her subjects at ease with her sparkling wit, then asks powerful questions that lead to the juiciest sound bites. She has filmed, produced, and edited innovative talking-head videos for the Content Bureau’s most discriminating clients. Réka holds a B.A. in political science from UC San Diego, an M.A. in political science from Central European University, and an M.A. in international relations and journalism/documentary filmmaking from Columbia University. She lives in Northern California and Budapest, Hungary.
Jasmine Smith is our ultra-talented surfer/yogi designer/client support lead—the perfect person to stretch our clients’ brand guidelines to their shiniest and most creative limits while delivering expert client service. She brings to the Content Bureau more than 20 years of experience as a graphic designer and art director, and has won multiple awards for her work in the publishing and media industry. Jasmine holds a degree in graphic design from the Fashion Institute of Design & Merchandising in Los Angeles. She splits her time between the north shore of Maui, where she sources the waves for inspiration, and Southern California.
Kate Spears is a formidable generalist. A former Accenture associate partner and commercial litigator, Kate has been a Content Bureau champion since 2006. For every sort of corporate communications, she has yet to meet a subject she can’t write about (punk rock, perhaps?). Kate has supported C-level executives and teams in operations, sales, talent management, legal, and product development. And her legal training has paid off: Kate’s communications—from succinct web copy to original research reports to board-level presentations—are logical, forceful, and credible. She holds a J.D. from the University of Wisconsin and a B.A. in political science from Marquette University. Kate lives near Chicago, Illinois.
Maia Starling provides exceptional client support to some of the Content Bureau’s largest accounts. She works closely with our clients’ procurement, supplier diversity, and payables teams as well as our marketing clients needing quick proposals and budget updates. We’re in awe of Maia’s crystal-clear communications and impressive ability to crunch big numbers after 10pm, and grateful for the care and attention she provides our clients and teammates. Maia holds a B.A. in English Literature from Trinity College-Hartford. She lives in Orange County, California.
65% of our talented team members have been with the Content Bureau for more than eight years, which helps drive our exceptional client retention rate.
You made it so easy for me! Just a Dream —I can’t thank you enough.
Karen CooperWolters Kluwer Health