by Ruth | Oct 25, 2017 | How to Create Great Content
Did you recently fund a customer survey? Or hire a firm to do primary research related to trending issues in your industry? Chances are, you’re looking at a plethora of data compiled into Excel spreadsheets, or summarized in charts, graphs, tables, and scores of...
by Lauren | Oct 12, 2017 | How to Create Great Content
It’s time to attract leads with another top-of-the-funnel gem. You need a compelling, thought-leadership-filled B2B ebook or white paper that people will leap to download. And that asset must enhance your brand and further your core message—which calls for more than a...
by Chris | Jul 21, 2017 | How to Create Great Content
With just a few keystrokes and clicks in Google, a world of research, statistics, and studies are available to bolster white papers, bylined articles, and blog posts. Unfortunately, the explosion of online content has made sourcing this research a...
by Laurel | May 11, 2017 | How to Create Great Content
I was traveling on a train recently and I found myself staring at the station sign at Bay Pointe, the name of a new housing development. Is it pronounced “bay point” or “bay point-ee” or “bay point-ay?” I wondered. Who decided on that spelling?...
by Dave | Dec 22, 2016 | How to Create Great Content
We love creating editorial style guides and brand guidelines because they can help a company to produce more effective content for years. These references can be especially helpful for people in your organization who produce content but don’t count writing as a core...
by Lisa S. | Dec 13, 2016 | How to Create Great Content
At the Content Bureau, we produce a lot of marketing assets. A few are crucial but short-lived one-offs, for events or other special occasions. Most—like web copy, case studies, and infographics—are designed to serve your business for much longer, in a variety of...
