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Three Tips for Turning Data Into Compelling Marketing Content

Three Tips for Turning Data Into Compelling Marketing Content

by Ruth | Oct 25, 2017 | How to Create Great Content

Did you recently fund a customer survey? Or hire a firm to do primary research related to trending issues in your industry? Chances are, you’re looking at a plethora of data compiled into Excel spreadsheets, or summarized in charts, graphs, tables, and scores of...
Three Tips for Turning Data Into Compelling Marketing Content

Tips for Selecting and Working with Subject Matter Experts

by Lauren | Oct 12, 2017 | How to Create Great Content

It’s time to attract leads with another top-of-the-funnel gem. You need a compelling, thought-leadership-filled B2B ebook or white paper that people will leap to download. And that asset must enhance your brand and further your core message—which calls for more than a...
Three Tips for Turning Data Into Compelling Marketing Content

Avoid the Pitfalls of Online Research for Stats and Surveys

by Chris | Jul 21, 2017 | How to Create Great Content

With just a few keystrokes and clicks in Google, a world of research, statistics, and studies are available to bolster white papers, bylined articles, and blog posts. Unfortunately, the explosion of online content has made sourcing this research a...
Three Tips for Turning Data Into Compelling Marketing Content

Naming Matters: Eschew the Fancy “E”

by Laurel | May 11, 2017 | How to Create Great Content

    I was traveling on a train recently and I found myself staring at the station sign at Bay Pointe, the name of a new housing development. Is it pronounced “bay point” or “bay point-ee” or “bay point-ay?” I wondered. Who decided on that spelling?...
Three Tips for Turning Data Into Compelling Marketing Content

Words to Watch: The Stocking-Size Style Guide

by Dave | Dec 22, 2016 | How to Create Great Content

We love creating editorial style guides and brand guidelines because they can help a company to produce more effective content for years. These references can be especially helpful for people in your organization who produce content but don’t count writing as a core...
Three Tips for Turning Data Into Compelling Marketing Content

Copy Blocks: Really, What Can’t They Do?

by Lisa S. | Dec 13, 2016 | How to Create Great Content

At the Content Bureau, we produce a lot of marketing assets. A few are crucial but short-lived one-offs, for events or other special occasions. Most—like web copy, case studies, and infographics—are designed to serve your business for much longer, in a variety of...
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© The Content Bureau. All rights reserved.