by Lauren | Jul 9, 2014 | Industry-Specific Resources
Time to raise another venture capital or private equity fund? What’s on your to-do list? ✓ Purchase an awesome new suit for presenting to investors. (Fun!) ✓ Assemble all the latest performance numbers. (Or have an associate do it.) ✓ Check in with the lawyers. (Not...
by Client | Nov 3, 2011 | Industry-Specific Resources
Everyone in venture capital and private equity is familiar with private placement memorandums (PPMs)—perhaps all too familiar. Let’s face it: PPMs can be long, dry, and formulaic. They don’t have to be. At ABS Capital Partners, we aim to write PPMs that do more than...
by Client | Sep 3, 2010 | Industry-Specific Resources
Most of my career in marketing writing was spent at PeopleSoft, a business software outfit, which during my tenure grew from 100 employees to 12,000 by the time it was devoured by Oracle in 2004. (As manager of PeopleSoft Creative Services writers, I attempted to...
by Client | Apr 2, 2010 | Industry-Specific Resources
Sometimes I’m alarmed by how much business terminology, particularly in sales and marketing, borrows from the brutal lexicon of warfare: words such as strategy, tactics, campaign, and force (as in sales force) each hearken back to Sun Tzu’s The Art of War. The field...
