How Working With a Certified Women-Owned B2B Content Marketing Agency Benefits Your Company

We are exceptionally proud to announce news that will help our B2B marketing clients’ procurement and supplier diversity teams. Although we’ve been woman-owned since our 2000 founding, the Content Bureau is now formally certified as a Women’s Business Enterprise (WBE) and an SBA Women-Owned Small Business (WOSB) through the Women’s Business Enterprise National Council (WBENC)—the gold standard of women-owned business certifications in the United States.

The Content Bureau has always been committed to delivering the highest-quality B2B marketing content and service; earning our certification as a women-owned business is part of that commitment. Supplier diversity matters to our clients. In fact, we became certified at the request of a global technology company we’ve been honored to support for 22 years! They knew we’d always been woman-owned, and they wanted their annual spend with our agency to count toward their impressive supplier diversity goals. Here’s how to take advantage of our new certification.

Five Reasons to Choose a Women-Owned B2B Content Marketing Agency

Supplier diversity is a moral imperative—but it also brings many benefits to the bottom line. Here are some key advantages of working with a certified Women-Owned Small Business as your B2B content marketing agency partner:

1. Tax Incentives

The federal government provides tax incentives1 for companies working with a woman-owned business. This also includes reduced tax liability for projects funded with federal or state grants or loans when your supplier meets the diversity requirements. In addition, some states offer similar tax incentives.

2. Lower Operating Costs

Hackett Group research shows that procurement organizations working with a diverse supplier base also had lower overall operating costs and spent 20% less on their buying operations.

3. Commitment to Diversity, Inclusion, and Economic Development

Women-owned businesses are one of the fastest-growing sectors of our economy.2 By working with a WBENC-certified business, your company demonstrates its commitment to diversity and to advancing economic development in the communities where you operate. You will be supporting the continued growth of small businesses in our economy. And your company can showcase a diverse supplier base, which has multiple benefits3 for your organization, both internally and externally.

4. Increased Productivity and Innovation

Working with wonder women has its benefits. Many women-owned businesses focus on delivering exceptional work quality, creativity, efficiency, and customer service in order to differentiate themselves.4 WBENC businesses tend to be small to mid-sized, and offer more agility than larger companies. How does this benefit you? You may experience faster turnaround times, increased responsiveness, and an innovation mindset—all of which can increase your business’s productivity and profitability.

5. Help Your Company Achieve Its Supplier Diversity Goals

Supplier diversity has always been a best practice; now more than ever it’s at the forefront for global corporations. The Content Bureau’s highly experienced and diverse team has been producing premium B2B marketing content for decades, and by sharing our recent WOSB certification with your procurement and supplier diversity teams, you’ll help your company fulfill the goals of its supplier diversity program.

By the way, we frequently hear that our agency “flies through procurement.” Our documentation is in order, and we work efficiently to ensure your procurement team can quickly onboard us as a vendor. In fact, one procurement officer at a global technology company recently shared with us, “Thank you again for providing all the forms in a timely manner. As I mentioned during our bank verification call, you are one of the fastest vendors to provide all that we need for onboarding, so I greatly appreciate all your efforts!”

We’ve Been Woman-Owned Since 2000

The Content Bureau is 90% women, of whom one-third are women of color.

This isn’t an accident! I’m the mom of three teen daughters. My license plate is GOGIRLS. When I was a young mother growing the Content Bureau, I started hiring fellow alumnae from the Wharton School of Business and Accenture’s strategy consulting practice—many of whom are still with our agency. By emphasizing well-being, flexibility, and respect for each team member’s unique preferences, the Content Bureau has been fortunate to attract and retain incredibly high-quality talent of any race, gender, ethnicity, religion, and sexual orientation.

Whether you’ve been a client for decades or are hiring the Content Bureau for the first time, please contact me if we can help your company’s procurement team ensure our certification is formally documented. We’re happy to help you and your company receive the benefits of a growing diverse supplier base.

1 Tax Incentives for Using a Minority-Owned Business, Chron
2 Woman-Owned Businesses Are Growing 2X Faster On Average Than All Businesses Nationwide, American Express
3 Top Supplier Diversity Programs Broaden Value Proposition to Drive Increased Market Share, Other Revenue Opportunities, The Hackett Group
4 2021 Supplier Diversity Study, The Hackett Group

By Stacy Crinks