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What’s the buzz with Figma?
Why you should consider Figma before kicking off your next website redesign...
Webinars
Our talented team delivers expert B2B webinar copywriting, design, development, and support for tech and financial and professional services firms....
Newsletters
Our B2B newsletter copywriting and design services will engage readers and support your campaign, industry, and product marketing goals....
ABS Capital
“They work quickly, efficiently, and at a very sophisticated level."—ABS Capital on our PPM writing support....
Throwback Thursday—How to Create a Great Customer Video, Part I: The Case Study Interview
We're throwing back this Thursday, but continuing forward with our video theme. Learn how to help your customers relax and give great interviews!...
Manage Your Brand Assets Like a Pro
What's your approach to brand asset management? (Or do you even have one?) Read these tips for creating a set of brand assets and documents that will help to amplify your brand—and enhance the success of your marketing communications....
How to Create a Great Customer Video, Part I: The Case Study Interview
Superior case study video interviews require equal parts planning and magic. Read these tips for making your customer video testimonials compelling....
Brain Hurting Yet? How to Simplify Complex Content.
Faced with trying to communicate a complex topic to your B2B customers? Read these tips to learn how to keep things simple, but engaging, so your audience will be inspired to learn more....
Establishing Brand Guidelines: 5 Tips for Success
Brand guidelines help you control how your audience perceives your brand. Find out how to create a friendly guidebook that will help everyone who works with your brand to become passionate "brand ambassadors."...
The Secret to Writing Better PPMs: Go Formal
Writing a venture capital or private equity PPM? Embrace the formality of the process. Learn how doing so can help you create a better private placement memorandum and save you time....
“Feeding the Machine”: Preparing Content for Your Marketing Automation System
What should you feed your marketing automation system? High-quality content, of course. Read these content "meal planning" tips....
Newsletter Writing 101: Answering the Crucial Questions
So at the last staff meeting someone on your team—maybe your boss?—suggested putting out a newsletter. Great idea! Wait, um, you want me to manage it? Edit it? …Write it? [cue crickets chirping]...
Managing a Massive, Multi-Asset Marcom Project? Be a Partner to Your Copywriting Agency for the Best Results
When clients hire the Content Bureau to manage their massive, multi-asset marcom projects, it’s their ongoing engagement that plays a key role in the project’s success. In this post, one of the Co...
How to Run a Great Corporate Blog
Blogging is fun! Running a high-quality corporate blog, however, is a huge pain in the a$$ (and expensive, too). It should be. Your corporate blog may be your single most important marketing asset, af...
Field Note #2: What We Really Want From Marcom
What does the field marketing team really want from great marcomm? Compelling offers that can help hook prospective customers. ...
Field Note #1: The New Sales Funnel
Sometimes I’m alarmed by how much business terminology, particularly in sales and marketing, borrows from the brutal lexicon of warfare: words such as strategy, tactics, campaign, and force (as in s...