The Content Bureau isn’t your average B2B copywriting agency. In addition to being talented with words, our editorial team members hold advanced degrees from top schools and hail from industry’s most respected consulting, technology, and media firms. We’re not just marketing writers, we’re businesspeople—so we understand your toughest issues and how to communicate with your most discerning readers.
Our graphic design team members also hold a plethora of degrees, not to mention vast agency experience in the technology, financial services, consulting, and consumer products industries. They’ll masterfully flow the Content Bureau’s gorgeous copy into your company’s design templates—or create new templates for you—to ensure that each marketing asset we create is both highly functional and beautifully on brand.
" You guys are an extension of my team. I don't know what I would do without you! "
—Keri Spehalski, SAP
Stacy Crinks founded the Content Bureau in 2000 and continues to lead the agency’s growth (occasionally sporting tiara and scepter). Prior to founding the Content Bureau, Stacy was a manager in the Andersen Consulting (now Accenture) Strategic Services practice. Before that, she did sales and technology project management for Trans Ocean/Transamerica Leasing. She began her career (and the tiara thing) on the Champs-Elysées, at the global headquarters of advertising agency Publicis. Stacy received a B.A. in political economy of industrial societies from U.C. Berkeley, an M.B.A. from Wharton, and an M.A. in international affairs and Spanish from the Lauder Institute at the University of Pennsylvania. She lives in the San Francisco Bay Area.
Colleen Abel loves learning about innovative individuals at the heart of businesses, and telling the stories of their big ideas. She excels at creating compelling narratives via blog posts, case studies, white papers, and other long-form content. Colleen earned her Ph.D. in Writing from the University of Wisconsin-Milwaukee in 2013, and holds an M.A. in English from Loyola University-Chicago, an M.F.A. from the Program for Writers at Warren Wilson College, and a B.A. in English from Carthage College. The author of two chapbooks and one full-length collection of poems, she is a proud Midwesterner and currently lives in the Milwaukee / Chicago corridor.
Lucy Anderton helps us show our clients how smart they really are. A chief editor and translator for the papers and books that trot out of the SKEMA business school, Lucy is a swift, efficient, and creative editor who sees into the heart of a project and soothes its neurosis, helping it to be the best bouquet of well-ordered words that it can be. She holds an M.F.A. from the Warren Wilson M.F.A. Program for Writers and a B.A. in jazz composition from Berklee College of Music. Her poems and critical works have appeared in journals throughout the U.S., and her book of poems, the flung you, was released in 2012 by New Michigan Press. Lucy lives in a tiny cherry-and-chocolate-laden village in southern France.
Ruth Burk is the perennial record holder for “you rock” accolades from clients wowed by her mastery of extra-challenging projects. While she can (and does) work with content in any format, Ruth excels at transforming gnarly tech and financial services concepts into elegant messaging, thought-leadership blog posts, white papers, and presentations. A linchpin Content Bureau contributor since 2001, Ruth has worked as a senior manager in Accenture’s strategy practice, as a consultant for Booz Allen & Hamilton, and for Chevron. She received a B.S. in accounting from Oregon State University and an M.B.A. from the Tuck School of Business Administration at Dartmouth College. Ruth lives near Portland, Oregon.
Lisa Gluskin Stonestreet possesses both business and literary cred in abundance. A member of the Content Bureau copywriting team since 2007, Lisa helps the agency’s top-tier clients present their ideas clearly and forcefully. As an experienced editing consultant, Lisa has helped businesspeople, journalists, novelists, poets, and academic writers bring their visions to the page. Her book The Greenhouse won the Frost Place Prize and is forthcoming in 2014; in 2009, Tulips, Water, Ash, was awarded the Morse Poetry Prize. Her poems have appeared in numerous magazines and anthologies. Lisa holds an M.F.A. from the Warren Wilson M.F.A. Program for Writers and a B.A. in American literature from Yale University. She lives in the San Francisco Bay Area.
Lauren Gudath, a true marketing copywriting wizard, leads the Content Bureau’s work for venture capital and private equity firms and select growth companies. As our customer reference program expert, she has written dozens of outstanding case studies since joining the agency in 2000. And she does all this while producing expert web copy, white papers, brochures, playbooks, and other marketing collateral. (Like we said, magic.) Lauren has served as managing editor at Healthshop.com and a writer at Berkeley Interactive Designs, where she worked with designers and programmers to develop content-centered promotional websites. She earned an M.F.A. in poetics from Naropa University and a B.A. in English literature from Reed College. Lauren lives in the San Francisco Bay Area.
Bobbie Hartman has told compelling stories about everything from footwear to software (and other wares to boot). In each case, she distills a complicated backstory into readable and informative copy of all kinds—from long-form brochures and white papers to snappy taglines. Before joining the Content Bureau’s copywriting team, Bobbie served as a senior staff writer at PeopleSoft and consulted with many other companies. She holds a B.A. in communications from the University of Oregon. Bobbie lives in the San Francisco Bay Area.
Allison Hayase is terrific with words, terrific with concepts, and terrific at collaborating with our ace designers—the perfect combination for creating killer presentations and other visually rich deliverables. She has also been known to take on the role of right-hand woman for clients needing content strategy. Before joining the Content Bureau as PowerPoint princess in 2006, Allison ran her own management training firm, having learned the ropes as a manager in Accenture’s Communications and High Tech Strategy group. Oh, and she’s been a Japanese translator for the WNBA, English teacher in Japan, and high-tech engineer-slash-production supervisor, too. Allison holds a B.A. in management/engineering from Claremont McKenna College, a B.S. in industrial engineering from Stanford University, and an M.B.A. from the University of Michigan. She lives in San Diego, California.
David Hayward is a versatile writer and editor known for transforming murky source material into clear, convincing prose. Unable to muster buy-in for the nickname “The Eraser,” he currently goes by Dave. He’s been helping tech companies tell their stories since the 20th century, but he’s also created compelling messages about business aviation, eldercare, and wine (never at the same time). Dave’s writing has won a Pushcart Prize and appeared in Harper’s and other magazines. He cowrote, with Lisa Lutz, the national bestselling comedic novel Heads You Lose. Dave has a B.A. in English from U.C. Berkeley and an M.F.A. from U.C. Irvine. He lives in the San Francisco Bay Area.
Christine Kent has no trouble retaining her focused cool during those eleventh-hour final, final-final, and final3 copyedits. As an editor, writer, and journalist, she has composed and polished all types of content for B2B and consumer clients, finding just the right tone to tell the tale at hand. Chris is an editor at Ragan Communications, for which she launched Ragan’s Media Relations Report, a national newsletter on media and PR. She also served as writing manager for Blanc & Otus Public Relations. She holds a B.A. in communications from American University. Chris works from the San Francisco Bay Area, New York, and a rosé-filled village in Southern France’s Languedoc region.
Kate Spears specializes in being a formidable generalist. A former Accenture associate partner and commercial litigator, Kate has been a Content Bureau champion since 2006. For every sort of corporate communications, she has yet to meet a subject she can’t write about (punk rock, perhaps?). Kate has supported teams in operations, sales, HR, finance, and technology. And the legal training has paid off: Kate’s communications—from breezy web copy to board-level presentations—are logical, forceful, and credible. She holds a J.D. from the University of Wisconsin and a B.A. in political science from Marquette University. Kate lives near Chicago, Illinois.
Laurel Sutton, power linguist to the (rising) stars, is the ultimate Content Bureau “wordie.” For Catchword, the naming firm she co-founded, Laurel has developed product and company names for Cisco, Allstate, Plantronics, Wells Fargo, HP, and Corning. Now she spends her time writing and dispensing guru-level advice on branding to all who seek it. Though born and raised in New Jersey, Laurel speaks excellent English; and also claims passing familiarity with French, German, Japanese, ASL, Gothic, and Sindarin (with a minor in Entish). She holds a B.A. in English and Linguistics from Rutgers University, a M.A. in Linguistics from U.C. Berkeley; and lives in the San Francisco Bay Area. Like totally.
Eric Wilinski has worked with words in just about every way short of hot lead typesetting. A writer, editor, and content strategist, he has created ad copy, web copy, case studies, and white papers for clients big and small, from individual authors to startups to multinational corporations, addressing both consumer and B2B audiences. In recent years, Eric has worked as a marketing writer for Google and as head of content at WetFeet, a career-information publisher. He holds a B.A. with honors in English from Dartmouth and an M.A. in literature and creative writing from NYU. Eric lives in the San Francisco Bay Area.
Dan Ahern is our talking head video guru. Dan has produced, captured, and edited hundreds of videos featuring his interviews with customers, CEOs, and C-level executives. As an Autodesk employee, Dan oversaw the production of 100+ written customer case studies, as well as the company’s popular viral video Mr. McCluskey’s Method. And if all that’s not impressive enough, Dan knows more about insects than the rest of the Content Bureau team combined, and even has a species of Madagascar ant, Tetramorium aherni, named in his honor. Dan earned a B.A. in political science from the University of California, Berkeley. He lives in San Francisco.
Michelle Burke brings to the Content Bureau this astounding superpower: she can simply visualize complicated branding strategy. (Zap! Pow! See Michelle free that frightening marketing asset from its visual handcuffs!) She has created powerful PowerPoint presentations, infographics, tradeshow graphics, websites, and print collateral for companies including Symantec, Carrier iQ and Bay Area Council Economic Institute. Michelle holds a B.F.A. in graphic design from Massachusetts College of Art. She lives in northern California.
Chris Craig isn’t afraid to hang out of helicopters and airplanes in pursuit of a dramatic and engaging shot, and he’s got the video footage to prove it. As an experienced producer, camera operator, director, and photographer, Chris helps the Content Bureau create almost-as-thrilling-as-hanging-out-of-an-airplane customer video. The winner of numerous awards, including two National Telly Awards, Chris enjoys absorbing new technology and applying it creatively to tell a story. He has worked with companies like NetApp, JetSuite, Linear Technology, and ChargePoint to produce marketing, sales, and training programs. Chris has also taught video production at the College for the Recording Arts and Menlo College. He lives outside Portland, Oregon.
Renée LaFlamme has earned “seasoned pro” status in corporate graphic design—plus, she’s a key member of the Content Bureau’s bicoastal design tag team, working straight through time zones to get crucial jobs done. Since 2002, she has worked alongside Content Bureau writers to develop high-impact, high-end presentations. Renée has more than 15 years of experience creating original illustrations, presentations, trade show materials, case studies, brochures, and other collateral for clients including Accenture, Deloitte and Touche, Bain and Company, and Bechtel. Renée attended Ohio State University and currently resides in rural North Carolina.
Benjamin Lovejoy humbly calls himself a “creative person.” The rest of us, however, call him a rockstar executive-level graphic designer whose beautiful work has caused more than one Content Bureau client to ask, “If the Content Bureau has designers this good, why would we send our creative anywhere else?” Benjamin has held design director, art director, and creative director roles for the past twenty years. He started his career as art director for Think Skateboards, then ran his own graphic design agency for eight years with clients as diverse as 24 Hour Fitness and the San Francisco Opera. He’s since served as design director and creative director for agencies including Robert Goldberg & Associates, the M-Line, 300FeetOut, and Vis-A-Vis Creative Concepts. Benjamin lives in Boulder, Colorado.
Todd Nocera, the Content Bureau’s in-house multimedia visionary and cool guy, gives the term “eclectic” new meaning. Beloved by Content Bureau clients across the globe, Todd delivers gorgeous creative work that flies through brand review. Before joining the Content Bureau, he worked in video, sound, web, and print for Saatchi & Saatchi, Cartoon Network, R/GA, Subaru, Hasbro, Mattel, Nestlé, and other heavy hitters in the advertising world. His other life as a musician keeps him busy in the off hours. Todd holds a B.S. and M.S. in mechanical engineering and an M.A. in music composition from Tufts University. He lives in New York.
Elizabeth Parent has brought a distinctively professional look to the Content Bureau’s deliverables since 2001. Liz works closely with Content Bureau writer consultants to produce high-concept presentations and infographics that nail the story at a glance. Before joining the Content Bureau, Liz was a senior graphic designer in the New York office of the Accenture Strategic Services practice. She also worked as a graphic designer for Brouillard Communications, a corporate division of J. Walter Thompson in New York. Liz received a B.F.A. with honors in advertising and design from Syracuse University. She lives in Connecticut.