A rapidly growing B2B startup in the high-profile targeted online advertising space, Adara Media helps online advertisers reach exclusive audiences thanks to partnerships with top brands and loyalty programs. With the Adara Media platform, a high-end hotel can make sure its offers reach its target customers—as they surf their favorite websites. Yet Adara Media’s website needed a complete makeover to ensure it was effectively reaching the company’s customers.
Pressed for time and with a very lean marketing staff, Adara Media turned to the Content Bureau for search engine optimization (SEO), SEO copywriting, web design, and implementation services. “The Content Bureau had the skills to deliver a complete package, and we saw that as a good way to save time,” explains Bernie Yu, Adara Media’s senior vice president of marketing.
“They moved us very quickly from SEO and writing the web copy to design. When our messaging changed during the process, the Content Bureau aligned the copy and the design to match.”
With Adara Media growing rapidly, Yu doesn’t have time to worry about the company’s website. He says, “As a B2B startup, we need a website that conveys the essence of what we do—which is branded audience targeting. The Content Bureau delivered. Just as importantly, when you search on branded audience targeting, Adara Media is the top result.”
" The Content Bureau had the skills to deliver a complete package, and we saw that as a good way to save time. "
—Bernie Yu, Senior Vice President of Marketing, Adara Media